Apollo vs Total Expert: Complete Comparison (2026)
An in-depth comparison of Apollo and Total Expert to help you choose the right tool for your business.
Last updated: November 2026
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
Total Expert
5.8/10
Total Expert is a CRM and marketing automation platform for mortgage lenders, banks, credit unions, and insurers that helps loan officers retain customers and generate deals.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 5.8/10 |
| Integration | 7/10 | 6/10 |
| Analytics | 6/10 | 6/10 |
| Customization | 6/10 | 5/10 |
| Ease of Use | 8/10 | 6/10 |
| Support | 4/10 | 7/10 |
| Cost | 7/10 | 4/10 |
| Scalability | 6/10 | 7/10 |
| Security | 6/10 | 8/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $49/user/mo Basic | Contact for pricing |
| Estimated cost for 10 users | Free Free | Contact for pricing |
| Features | ||
| Built-in Calling | Not listed | |
| Collaboration | ||
| Lead Management | ||
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | Not listed | |
| Contact Management | ||
| Reporting & Analytics | ||
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
Apollo vs Total Expert cost by team size
| Team size | Apollo | Total Expert |
|---|---|---|
| 1 user | FreeFree | Contact for pricing |
| 5 users | FreeFree | Contact for pricing |
| 10 users | FreeFree | Contact for pricing |
| 25 users | FreeFree | Contact for pricing |
| 50 users | FreeFree | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apollo
- Has a free plan (Total Expert does not)
- Higher Cost score (7/10 vs 4/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for startups (8/10 vs 2/10)
- Better fit for small business (8/10 vs 3/10)
Why choose Total Expert
- Higher Support score (7/10 vs 4/10)
- Higher Security score (8/10 vs 6/10)
- Better fit for enterprise (8/10 vs 5/10)
- Better fit for marketing teams (7/10 vs 4/10)
Pros & Cons
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
Total Expert
Pros
- It is built specifically for mortgage and banking, with compliance-friendly templates, consent tracking, and co-marketing with real estate agents.
- Its Encompass and Optimal Blue integrations tie loan data and pricing to marketing and sales outreach.
- It is SOC 2 compliant and ISO 27001 certified, and data is hosted in US-based AWS data centers.
- Reviewers often praise automated campaigns and nurture flows that save loan officers time. It is rated 4.5/5 on G2 and 4.3/5 on Capterra.
- It has added AI assistants for voice and SMS lead qualification that are trained on mortgage scenarios.
Cons
- There is no public pricing, so buyers must go through a sales demo to get costs.
- G2 reviewers report integration reliability problems, slow performance, and update issues.
- Some users find parts of the interface clunky, such as tag filtering, and feel it lags modern CRMs.
- Its general marketing flexibility is limited, and it is a poor fit outside financial services.
- At least one reviewer said its lead tracking is weak for use as a full CRM.
Not sold on either?
Frequently Asked Questions
Apollo scores higher on our AI Software criteria: 6.5/10 against 5.8/10 for Total Expert. The largest gap is in Cost: 7/10 for Apollo and 4/10 for Total Expert.
Apollo has a free plan; Total Expert does not list one.
Apollo is the better fit for startups: we rate it 8/10 for them, against 2/10 for Total Expert.
