Apollo vs SmartReach.io Comparison
Compare Apollo vs SmartReach.io features, pricing, and more.
Last updated: November 2026
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
SmartReach.io
6.6/10
SmartReach.io is a cold email and multichannel sales engagement platform covering email, LinkedIn, calling and WhatsApp, built for sales teams and agencies.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.6/10 |
| Integration | 7/10 | 6/10 |
| Analytics | 6/10 | 6/10 |
| Customization | 6/10 | 6/10 |
| Ease of Use | 8/10 | 7/10 |
| Support | 4/10 | 8/10 |
| Cost | 7/10 | 7/10 |
| Scalability | 6/10 | 7/10 |
| Security | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $49/user/mo Basic | $29/mo Email Outreach Basic |
| Estimated cost for 10 users | Free Free | $89/mo Email Outreach Plus |
| Features | ||
| Built-in Calling | ||
| Collaboration | ||
| Lead Management | ||
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | Not listed | |
| Contact Management | ||
| Reporting & Analytics | ||
| Marketing Automation | Not listed | |
Apollo vs SmartReach.io cost by team size
Apollo costs less at every team size we checked.
| Team size | Apollo | SmartReach.io |
|---|---|---|
| 1 user | FreeFree | $29/moEmail Outreach Basic |
| 5 users | FreeFree | $89/moEmail Outreach Plus |
| 10 users | FreeFree | $89/moEmail Outreach Plus |
| 25 users | FreeFree | $89/moEmail Outreach Plus |
| 50 users | FreeFree | $89/moEmail Outreach Plus |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apollo
- Has a free plan (SmartReach.io does not)
- Lower estimated cost for 10 users: Free vs $89/mo
- Higher Integration score (7/10 vs 6/10)
- Higher Ease of Use score (8/10 vs 7/10)
Why choose SmartReach.io
- Higher Support score (8/10 vs 4/10)
- Higher Scalability score (7/10 vs 6/10)
- Better fit for agencies (9/10 vs 6/10)
Pros & Cons
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
SmartReach.io
Pros
- Unlimited sending inboxes and unlimited users from the Plus plan up, with no per-seat or per-inbox fees.
- Deliverability tools are built in: warmup, inbox rotation, free verification and blacklist auto-pause.
- One sequence can mix email, LinkedIn, calls and WhatsApp steps.
- Agency client dashboards and a global blocklist suit lead generation agencies.
- G2 and Capterra reviewers often praise how responsive support is.
Cons
- It is not a full CRM. It has no deal pipelines or ticketing and depends on syncing with an external CRM.
- CRM integrations and LinkedIn automation cost $29 a month each as add-ons.
- Some reviewers report integration errors and higher bounce rates.
- The Basic plans allow only one user and offer no integrations.
- Some reviewers find it pricey.
Not sold on either?
Frequently Asked Questions
SmartReach.io scores higher on our AI Software criteria: 6.6/10 against 6.5/10 for Apollo. The largest gap is in Support: 4/10 for Apollo and 8/10 for SmartReach.io.
Apollo costs less for 10 users: free on its Free plan, against about $89/mo on its Email Outreach Plus plan for SmartReach.io, billed monthly.
Apollo has a free plan; SmartReach.io does not list one.
SmartReach.io is the better fit for agencies: we rate it 9/10 for them, against 6/10 for Apollo.
