Apollo vs Reply.io: Complete Comparison (2026)
An in-depth comparison of Apollo and Reply.io to help you choose the right tool for your business.
Last updated: November 2026
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
Reply.io
6.1/10
Reply.io is a sales engagement platform that automates multichannel outbound sequences across email, LinkedIn, calls, SMS and WhatsApp, and includes an AI SDR, for B2B sales teams and agencies.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.1/10 |
| Analytics | 6/10 | 7/10 |
| Cost | 7/10 | 5/10 |
| Customization | 6/10 | 6/10 |
| Ease of Use | 8/10 | 5/10 |
| Integration | 7/10 | 7/10 |
| Scalability | 6/10 | 7/10 |
| Security | 6/10 | 5/10 |
| Support | 4/10 | 8/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $49/user/mo Basic | $59/user/mo Email Volume (1,000 active contacts) |
| Estimated cost for 10 users | Free Free | $590/mo Email Volume (1,000 active contacts) |
| Features | ||
| Built-in Calling | ||
| Collaboration | Not listed | |
| Lead Management | ||
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | Not listed | |
| Contact Management | ||
| Reporting & Analytics | ||
Apollo vs Reply.io cost by team size
Apollo costs less at every team size we checked.
| Team size | Apollo | Reply.io |
|---|---|---|
| 1 user | FreeFree | $59/moEmail Volume (1,000 active contacts) |
| 5 users | FreeFree | $295/moEmail Volume (1,000 active contacts) |
| 10 users | FreeFree | $590/moEmail Volume (1,000 active contacts) |
| 25 users | FreeFree | $1,475/moEmail Volume (1,000 active contacts) |
| 50 users | FreeFree | $2,950/moEmail Volume (1,000 active contacts) |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apollo
- Has a free plan (Reply.io does not)
- Lower estimated cost for 10 users: Free vs $590/mo
- Higher Ease of Use score (8/10 vs 5/10)
- Higher Cost score (7/10 vs 5/10)
- Better fit for small business (8/10 vs 5/10)
Why choose Reply.io
- Higher Support score (8/10 vs 4/10)
- Higher Analytics score (7/10 vs 6/10)
- Better fit for agencies (8/10 vs 6/10)
Pros & Cons
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
Reply.io
Pros
- Covers email, LinkedIn, calls, SMS and WhatsApp in one sequence builder
- Reviewers repeatedly praise fast, helpful customer support
- From 10,000 contacts, Email Volume tiers include unlimited users, which suits growing teams
- Native HubSpot, Salesforce and Pipedrive syncs plus Zapier
Cons
- Users say total cost is high once add-ons, credits and telephony fees are added
- The interface feels overwhelming to new users and takes time to learn
- Some users report sync glitches and billing disputes
- It is not a full CRM, so deal and pipeline management needs a separate tool
Not sold on either?
Frequently Asked Questions
Apollo scores higher on our AI Software criteria: 6.5/10 against 6.1/10 for Reply.io. The largest gap is in Support: 4/10 for Apollo and 8/10 for Reply.io.
Apollo costs less for 10 users: free on its Free plan, against about $590/mo on its Email Volume (1,000 active contacts) plan for Reply.io, billed monthly.
Apollo has a free plan; Reply.io does not list one.
Apollo is the better fit for small business: we rate it 8/10 for them, against 5/10 for Reply.io.
