Apollo vs Pega CRM: Complete Comparison (2026)
An in-depth comparison of Apollo and Pega CRM to help you choose the right tool for your business.
Last updated: November 2026
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
Pega CRM
5.9/10
Pega CRM is Pegasystems' enterprise suite for sales automation and customer service. It is built on the low-code Pega Platform and uses AI decisioning.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 5.9/10 |
| Integration | 7/10 | 7/10 |
| Analytics | 6/10 | 7/10 |
| Customization | 6/10 | 8/10 |
| Ease of Use | 8/10 | 4/10 |
| Support | 4/10 | 6/10 |
| Cost | 7/10 | 2/10 |
| Scalability | 6/10 | 8/10 |
| Security | 6/10 | 8/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $49/user/mo Basic | Contact for pricing |
| Estimated cost for 10 users | Free Free | Contact for pricing |
| Features | ||
| Built-in Calling | ||
| Collaboration | ||
| Lead Management | ||
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | ||
| Contact Management | Not listed | |
| Reporting & Analytics | ||
| Customer Support Management | Not listed | |
| Mobile Access | Not listed | |
Apollo vs Pega CRM cost by team size
| Team size | Apollo | Pega CRM |
|---|---|---|
| 1 user | FreeFree | Contact for pricing |
| 5 users | FreeFree | Contact for pricing |
| 10 users | FreeFree | Contact for pricing |
| 25 users | FreeFree | Contact for pricing |
| 50 users | FreeFree | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apollo
- Has a free plan (Pega CRM does not)
- Higher Cost score (7/10 vs 2/10)
- Higher Ease of Use score (8/10 vs 4/10)
- Better fit for small business (8/10 vs 1/10)
- Better fit for startups (8/10 vs 1/10)
Why choose Pega CRM
- Higher Customization score (8/10 vs 6/10)
- Higher Support score (6/10 vs 4/10)
- Better fit for customer support teams (8/10 vs 2/10)
- Better fit for enterprise (9/10 vs 5/10)
Pros & Cons
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
Pega CRM
Pros
- Reviewers call its case management unmatched, citing modular flows and parent-child case relationships.
- It ships connectors for REST, SOAP, Kafka, SQL and SAP, and Process Extender can embed Pega workflows in Salesforce Lightning.
- AI features include win-probability forecasting, Next Best Action advice, and email and coaching agents.
- Gartner has named Pega a Leader for the CRM Customer Engagement Center for many years in a row.
- Business analysts without coding skills can configure apps in App Studio.
Cons
- Pricing is not public, and reviewers call it expensive and hard to understand.
- Reviewers say the user interface trails competitors and offers limited room for customisation.
- G2 reviewers describe the application as large and highly complex.
- Some users report that support takes days or weeks to resolve configuration issues.
Not sold on either?
Frequently Asked Questions
Apollo scores higher on our AI Software criteria: 6.5/10 against 5.9/10 for Pega CRM. The largest gap is in Cost: 7/10 for Apollo and 2/10 for Pega CRM.
Apollo has a free plan; Pega CRM does not list one.
Apollo is the better fit for small business: we rate it 8/10 for them, against 1/10 for Pega CRM.
