Apollo vs InvestGlass: Complete Comparison (2026)
An in-depth comparison of Apollo and InvestGlass to help you choose the right tool for your business.
Last updated: November 2026
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
InvestGlass
5.4/10
Swiss-hosted CRM with digital onboarding, marketing campaigns and portfolio management, built mainly for banks, wealth managers, fintechs and other regulated firms.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 5.4/10 |
| Customization | 6/10 | 7/10 |
| Analytics | 6/10 | 5/10 |
| Integration | 7/10 | 5/10 |
| Support | 4/10 | 6/10 |
| Ease of Use | 8/10 | 5/10 |
| Security | 6/10 | 8/10 |
| Cost | 7/10 | 3/10 |
| Scalability | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $49/user/mo Basic | CHF 100/user/mo Starter |
| Estimated cost for 10 users | Free Free | CHF 1,000/mo Starter |
| Features | ||
| Collaboration | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
| Marketing Automation | Not listed | |
Apollo vs InvestGlass cost by team size
| Team size | Apollo | InvestGlass |
|---|---|---|
| 1 user | FreeFree | CHF 100/moStarter |
| 5 users | FreeFree | CHF 500/moStarter |
| 10 users | FreeFree | CHF 1,000/moStarter |
| 25 users | FreeFree | CHF 2,500/moStarter |
| 50 users | FreeFree | CHF 5,000/moStarter |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apollo
- Has a free plan (InvestGlass does not)
- Higher Cost score (7/10 vs 3/10)
- Higher Ease of Use score (8/10 vs 5/10)
- Better fit for startups (8/10 vs 3/10)
- Better fit for sales teams (9/10 vs 5/10)
Why choose InvestGlass
- Higher Support score (6/10 vs 4/10)
- Higher Security score (8/10 vs 6/10)
- Better fit for enterprise (7/10 vs 5/10)
Pros & Cons
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
InvestGlass
Pros
- Data is hosted in Switzerland, with an on-premise option, which suits regulated financial firms that need data sovereignty.
- KYC, AML, e-signature and digital onboarding are built in, so finance firms do not need separate onboarding tools.
- Every plan includes unlimited records and automations.
- The no-code builder lets admins adapt forms, fields, dashboards and approval workflows.
- Reviewers describe support as responsive and knowledgeable.
Cons
- Per-seat prices of CHF 100 to 500 a month are high for teams outside financial services.
- Off-the-shelf third-party integrations are limited, so unusual needs may require API work.
- Some reviewers describe the interface as dated, and documentation gaps make it harder to learn on your own.
- There are few independent reviews on G2 and Capterra, so there is little peer evidence to go on.
- Reporting is weaker for sales pipeline analytics.
Not sold on either?
Frequently Asked Questions
Apollo scores higher on our CRM criteria: 6.5/10 against 5.4/10 for InvestGlass. The largest gap is in Cost: 7/10 for Apollo and 3/10 for InvestGlass.
Apollo has a free plan; InvestGlass does not list one.
Apollo is the better fit for startups: we rate it 8/10 for them, against 3/10 for InvestGlass.
