Apollo vs folk: Complete Comparison (2026)
An in-depth comparison of Apollo and folk to help you choose the right tool for your business.
Last updated: November 2026
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
folk
6.3/10
folk is a lightweight AI-assisted CRM for small sales, agency and relationship-driven teams that combines contact capture, enrichment, pipelines and email or LinkedIn sequences.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.3/10 |
| Analytics | 6/10 | 4/10 |
| Cost | 7/10 | 6/10 |
| Customization | 6/10 | 6/10 |
| Ease of Use | 8/10 | 9/10 |
| Integration | 7/10 | 6/10 |
| Scalability | 6/10 | 5/10 |
| Security | 6/10 | 6/10 |
| Support | 4/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $49/user/mo Basic | $30/user/mo Standard |
| Estimated cost for 10 users | Free Free | $300/mo Standard |
| Features | ||
| Built-in Calling | ||
| Collaboration | ||
| Lead Management | ||
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | ||
| Contact Management | ||
| Reporting & Analytics | ||
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
Apollo vs folk cost by team size
Apollo costs less at every team size we checked.
| Team size | Apollo | folk |
|---|---|---|
| 1 user | FreeFree | $30/moStandard |
| 5 users | FreeFree | $150/moStandard |
| 10 users | FreeFree | $300/moStandard |
| 25 users | FreeFree | $750/moStandard |
| 50 users | FreeFree | $1,500/moStandard |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apollo
- Has a free plan (folk does not)
- Lower estimated cost for 10 users: Free vs $300/mo
- Higher Analytics score (6/10 vs 4/10)
- Higher Cost score (7/10 vs 6/10)
- Better fit for enterprise (5/10 vs 3/10)
Why choose folk
- Higher Support score (7/10 vs 4/10)
- Higher Ease of Use score (9/10 vs 8/10)
- Better fit for agencies (8/10 vs 6/10)
Pros & Cons
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
folk
Pros
- Reviewers repeatedly say non-technical teams can set it up and learn the spreadsheet-like interface within about an hour.
- The folkX Chrome extension captures contacts from LinkedIn, Sales Navigator, Gmail and WhatsApp in one click.
- Enrichment, email and LinkedIn sequences, and call recording replace several separate prospecting tools.
- Every plan includes unlimited contacts and unlimited members.
- Users often praise support for responsiveness during setup and migration.
Cons
- Reporting is basic, and dashboards are only available on Premium and above.
- Most of the advertised 5,000+ integrations run through Zapier or Make rather than native connectors.
- Per-seat prices plus credit caps on enrichment and AI fields make costs climb as the team grows.
- There is no free plan, and the workspace is blocked when the 14-day trial ends.
- Users report duplicate contacts after Sales Navigator imports and inconsistent Gmail sync.
Not sold on either?
Frequently Asked Questions
Apollo scores higher on our AI Software criteria: 6.5/10 against 6.3/10 for folk. The largest gap is in Support: 4/10 for Apollo and 7/10 for folk.
Apollo costs less for 10 users: free on its Free plan, against about $300/mo on its Standard plan for folk, billed monthly.
Apollo has a free plan; folk does not list one.
Folk is the better fit for agencies: we rate it 8/10 for them, against 6/10 for Apollo.
