Apollo vs Efficy CRM: Complete Comparison (2026)
An in-depth comparison of Apollo and Efficy CRM to help you choose the right tool for your business.
Last updated: November 2026
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
Efficy CRM
6.3/10
Efficy is a Brussels-made CRM suite for sales, marketing and customer service, aimed at mid-sized and larger European organisations needing customization and GDPR-focused data handling.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.3/10 |
| Analytics | 6/10 | 6/10 |
| Cost | 7/10 | 5/10 |
| Customization | 6/10 | 8/10 |
| Ease of Use | 8/10 | 6/10 |
| Integration | 7/10 | 5/10 |
| Scalability | 6/10 | 7/10 |
| Security | 6/10 | 7/10 |
| Support | 4/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $49/user/mo Basic | €69/user/mo Core Essentials |
| Estimated cost for 10 users | Free Free | €690/mo Core Essentials |
| Features | ||
| Collaboration | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
| Customer Support Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
Apollo vs Efficy CRM cost by team size
| Team size | Apollo | Efficy CRM |
|---|---|---|
| 1 user | FreeFree | €69/moCore Essentials |
| 5 users | FreeFree | €345/moCore Essentials |
| 10 users | FreeFree | €690/moCore Essentials |
| 25 users | FreeFree | €1,725/moCore Essentials |
| 50 users | FreeFree | €3,450/moCore Essentials |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apollo
- Has a free plan (Efficy CRM does not)
- Higher Cost score (7/10 vs 5/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for startups (8/10 vs 3/10)
- Better fit for small business (8/10 vs 5/10)
Why choose Efficy CRM
- Higher Support score (7/10 vs 4/10)
- Higher Customization score (8/10 vs 6/10)
- Better fit for customer support teams (6/10 vs 2/10)
- Better fit for marketing teams (7/10 vs 4/10)
Pros & Cons
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
Efficy CRM
Pros
- The data model is highly configurable, so entities can be linked into a full 360-degree customer view.
- GDPR compliance is built in, and some products offer in-country data hosting, which suits European and public-sector buyers.
- Reviewers often call support responsive and helpful.
- The mobile app gives field sales staff opportunities, calling, business card scanning and offline use.
- Marketing automation is available from Efficy's own Apsis platform.
Cons
- There are fewer ready-made third-party integrations than at the large US CRM vendors.
- Advanced customization and implementation often need help from Efficy or a partner.
- Some users find the interface dated and the learning curve steep.
- Prices are not fully transparent, and third-party sites list different figures and tiers.
- The mobile app does not have the full desktop feature set.
Not sold on either?
Frequently Asked Questions
Apollo scores higher on our CRM criteria: 6.5/10 against 6.3/10 for Efficy CRM. The largest gap is in Support: 4/10 for Apollo and 7/10 for Efficy CRM.
Apollo has a free plan; Efficy CRM does not list one.
Apollo is the better fit for startups: we rate it 8/10 for them, against 3/10 for Efficy CRM.
