Apollo vs Coevera (formerly Pipeliner CRM): Complete Comparison (2026)
An in-depth comparison of Apollo and Coevera (formerly Pipeliner CRM) to help you choose the right tool for your business.
Last updated: November 2026
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
Coevera (formerly Pipeliner CRM)
6.7/10
Visual, AI-assisted sales CRM from Pipelinersales, renamed Coevera in April 2026, for mid-sized and larger B2B sales teams that manage pipelines, accounts and forecasts.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.7/10 |
| Integration | 7/10 | 7/10 |
| Analytics | 6/10 | 8/10 |
| Customization | 6/10 | 8/10 |
| Ease of Use | 8/10 | 7/10 |
| Support | 4/10 | 6/10 |
| Cost | 7/10 | 4/10 |
| Scalability | 6/10 | 7/10 |
| Security | 6/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $49/user/mo Basic | €70/user/mo Business |
| Estimated cost for 10 users | Free Free | €1,050/mo Business |
| Features | ||
| Built-in Calling | ||
| Collaboration | ||
| Lead Management | Not listed | |
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | ||
| Contact Management | ||
| Reporting & Analytics | ||
| Mobile Access | Not listed | |
Apollo vs Coevera (formerly Pipeliner CRM) cost by team size
| Team size | Apollo | Coevera (formerly Pipeliner CRM) |
|---|---|---|
| 1 user | FreeFree | €1,050/moBusiness |
| 5 users | FreeFree | €1,050/moBusiness |
| 10 users | FreeFree | €1,050/moBusiness |
| 25 users | FreeFree | €1,750/moBusiness |
| 50 users | FreeFree | €3,500/moBusiness |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apollo
- Has a free plan (Coevera (formerly Pipeliner CRM) does not)
- Higher Cost score (7/10 vs 4/10)
- Higher Ease of Use score (8/10 vs 7/10)
- Better fit for startups (8/10 vs 2/10)
- Better fit for small business (8/10 vs 3/10)
Why choose Coevera (formerly Pipeliner CRM)
- Higher Analytics score (8/10 vs 6/10)
- Higher Customization score (8/10 vs 6/10)
- Better fit for enterprise (7/10 vs 5/10)
- Better fit for mid-market (8/10 vs 6/10)
Pros & Cons
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
Coevera (formerly Pipeliner CRM)
Pros
- Visual pipeline with Kanban, chart, bubble and map views, which reviewers say non-technical sellers can pick up easily
- Reviewers praise the flexible reporting for tracking pipeline against targets, and higher tiers add scheduled and advanced reports
- No-code Automatizer workflows plus an API, webhooks and an MCP server for AI assistants
- ISO/IEC 27001:2022 certification, GDPR compliance and AWS hosting
- Strong review ratings: about 4.6 out of 5 on G2 from over 460 reviews
Cons
- 15-user minimum on every published plan
- Many features are paid add-ons on Business and Enterprise
- AI usage is metered beyond the monthly credit allowance, so heavy users can pay more than the list price
- Some users report a dated mobile app and frequent updates that disrupt work
- No native marketing automation or support ticketing
Not sold on either?
Frequently Asked Questions
Coevera (formerly Pipeliner CRM) scores higher on our AI Software criteria: 6.7/10 against 6.5/10 for Apollo. The largest gap is in Cost: 7/10 for Apollo and 4/10 for Coevera (formerly Pipeliner CRM).
Apollo has a free plan; Coevera (formerly Pipeliner CRM) does not list one.
Apollo is the better fit for startups: we rate it 8/10 for them, against 2/10 for Coevera (formerly Pipeliner CRM).
