Apache OFBiz vs HubSpot: Complete Comparison (2026)
An in-depth comparison of Apache OFBiz and HubSpot to help you choose the right tool for your business.
Last updated: November 2026
Apache OFBiz
5.9/10
Free, open-source Java suite of business applications from the Apache Software Foundation. It covers ERP, CRM, sales force automation, e-commerce and accounting for organisations that can self-host and customise it.
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.9/10 | 6.9/10 |
| Analytics | 4/10 | 7/10 |
| Cost | 9/10 | 5/10 |
| Customization | 9/10 | 6/10 |
| Ease of Use | 2/10 | 8/10 |
| Integration | 6/10 | 9/10 |
| Scalability | 7/10 | 7/10 |
| Security | 5/10 | 7/10 |
| Support | 3/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | Contact for pricing | $20/user/mo Sales Hub Starter |
| Estimated cost for 10 users | Free Open source (self-hosted) | $200/mo Sales Hub Starter |
| Features | ||
| Contact Management | ||
| Integrations | ||
| Marketing Automation | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Built-in Calling | Not listed | |
| Customer Support Management | Not listed | |
| Lead Management | Not listed | |
| Mobile Access | Not listed | |
| Sales Automation | Not listed | |
Apache OFBiz vs HubSpot cost by team size
Apache OFBiz and HubSpot cost the same at 1 user; Apache OFBiz costs less from 5 users.
| Team size | Apache OFBiz | HubSpot |
|---|---|---|
| 1 user | FreeOpen source (self-hosted) | FreeFree |
| 5 users | FreeOpen source (self-hosted) | $100/moSales Hub Starter |
| 10 users | FreeOpen source (self-hosted) | $200/moSales Hub Starter |
| 25 users | FreeOpen source (self-hosted) | $500/moSales Hub Starter |
| 50 users | FreeOpen source (self-hosted) | $1,000/moSales Hub Starter |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apache OFBiz
- Lower estimated cost for 10 users: Free vs $200/mo
- Higher Cost score (9/10 vs 5/10)
- Higher Customization score (9/10 vs 6/10)
Why choose HubSpot
- Higher Ease of Use score (8/10 vs 2/10)
- Higher Analytics score (7/10 vs 4/10)
- Better fit for small business (9/10 vs 3/10)
- Better fit for startups (8/10 vs 3/10)
Pros & Cons
Apache OFBiz
Pros
- No licence fees under Apache License 2.0, with full source code access.
- CRM shares one data model with accounting, orders, inventory and manufacturing, so customer records connect to the whole business.
- Highly extensible: the entity engine, service engine and widget framework let developers add custom features.
- Actively maintained, with security releases in 2026 and a community of 64 committers.
Cons
- Setup and configuration are hard. One 2026 reviewer spent six hours without getting the default environment working.
- Dated, developer-oriented interface that reviewers call user-unfriendly.
- No official vendor support. Help comes from the community or paid third parties.
- SFA screens have open bug reports and improvement requests, and they lack the modern CRM extras that hosted tools include.
- 2026 brought a sharp rise in vulnerability reports, so self-hosters must patch promptly.
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Not sold on either?
Frequently Asked Questions
HubSpot scores higher on our CRM criteria: 6.9/10 against 5.9/10 for Apache OFBiz. The largest gap is in Ease of Use: 2/10 for Apache OFBiz and 8/10 for HubSpot.
Apache OFBiz costs less for 10 users: free on its Open source (self-hosted) plan, against about $200/mo on its Sales Hub Starter plan for HubSpot, billed monthly.
Yes, both Apache OFBiz and HubSpot have a free plan.
HubSpot is the better fit for small business: we rate it 9/10 for them, against 3/10 for Apache OFBiz.
