AfterShip SMS vs Brevo Comparison
Compare AfterShip SMS vs Brevo features, pricing, and more.
Last updated: November 2026
AfterShip SMS
5.9/10
AfterShip SMS sends SMS and email marketing to Shopify merchants, with automations, popups, segmentation and messages linked to order tracking.
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.9/10 | 6.9/10 |
| Scalability | 5/10 | 7/10 |
| Ease of Use | 7/10 | 8/10 |
| Customization | 6/10 | 6/10 |
| Security | 5/10 | 7/10 |
| Support | 4/10 | 5/10 |
| Cost | 7/10 | 8/10 |
| Integration | 6/10 | 7/10 |
| Analytics | 5/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $11/mo Essentials | $9/mo Starter |
| Estimated cost for 10 users | Free Free | $499/mo Professional |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | ||
AfterShip SMS vs Brevo cost by team size
AfterShip SMS and Brevo cost the same at 1 user; AfterShip SMS costs less from 5 to 10 users.
| Team size | AfterShip SMS | Brevo |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | FreeFree | $499/moProfessional |
| 10 users | FreeFree | $499/moProfessional |
| 25 users | FreeFree | Contact for pricing |
| 50 users | FreeFree | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose AfterShip SMS
- Lower estimated cost for 10 users: Free vs $499/mo
- Better fit for e-commerce (9/10 vs 6/10)
Why choose Brevo
- Higher Scalability score (7/10 vs 5/10)
- Higher Security score (7/10 vs 5/10)
Pros & Cons
AfterShip SMS
Pros
- Combines SMS, email, popups and cart recovery in one Shopify app, so small stores need fewer separate tools
- There is a free plan, and Essentials costs $11 a month, which makes it cheap to start
- Rated 4.8 from more than 2,300 Shopify reviews, and many reviewers praise how easy the features are to use
- Includes transactional SMS for order confirmations and tracking, drawing on AfterShip's shipment tracking
Cons
- Low-star reviewers in 2025 and 2026 report sending suspensions over bounce or spam thresholds, sometimes during busy seasons
- Reviewers describe billing disputes, unwanted plan upgrades and refused refunds
- Some users found support slow or limited to bot replies
- Unused communication credits expire and cannot be extended, according to a 2025 reviewer
- A business email domain is required, so Gmail addresses are not accepted
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our Marketing criteria: 6.9/10 against 5.9/10 for AfterShip SMS. The largest gap is in Scalability: 5/10 for AfterShip SMS and 7/10 for Brevo.
AfterShip SMS costs less for 10 users: free on its Free plan, against about $499/mo on its Professional plan for Brevo, billed monthly.
Yes, both AfterShip SMS and Brevo have a free plan.
AfterShip SMS is the better fit for e-commerce: we rate it 9/10 for them, against 6/10 for Brevo.
