SiteGPT
6.3/10SiteGPT builds AI customer support chatbots trained on a company's website, help docs and files, with escalation to a human agent, lead capture and help desk integrations.
Data last updated November 2026 · Our methodology
Overview
SiteGPT turns a business's existing content into a support chatbot that can be embedded on a website, in an app or in a help center. Training sources include website URLs and sitemaps, YouTube videos, uploaded files such as PDF, DOCX, PPTX and CSV, raw text, and connected sources like Notion, Google Drive, Dropbox, OneDrive, Box and GitHub. Depending on plan, content re-syncs monthly, weekly or daily. The bot can hand conversations to a human, collect leads, show suggested prompts and reply in many languages. Answers come from OpenAI models (GPT-4.1 and GPT-4.1-mini), and you split your message quota between them. It suits small and mid-sized SaaS, e-commerce and service businesses whose common questions are already answered in their own documentation. Pricing is a flat subscription with no free plan and a 7-day trial: Starter is $59 a month or $39 a month billed yearly, Growth is $129 or $79, Scale is $429 or $259, and Enterprise is custom. Each tier caps chatbots, monthly messages, indexed pages and team seats. Paid add-ons cover removing branding, extra messages, WhatsApp numbers and AI email inboxes. From Growth up you get chat integrations with Slack, Messenger, Google Chat, Crisp, Freshdesk Messaging and Zoho SalesIQ, plus a REST API, SDKs, a CLI and an MCP server. Scale adds webhooks and a Zendesk AI Agent. Enterprise adds a DPA and a HIPAA BAA, and the vendor reports a SOC 2 Type II examination. The main limitation is that the bot only answers from your content. It cannot take account-specific actions such as order lookups, and chatbot counts and message quotas are tight on the lower tiers.
Our Rating
Who SiteGPT is best for
Best software for Customer Support TeamsGood fit
Built around answering support questions from docs, with human escalation and Zendesk, Freshdesk and Crisp handoff.
Reviewers recommend it for SaaS teams with extensive help docs, and it can be embedded in-app.
Self-serve plans from $39 a month billed yearly and quick setup, though there is no free plan.
Fast to deploy from existing website content at a predictable flat price.
Less suited
Handles product and policy FAQs well but cannot do order lookups or account actions.
Agency plans are available on request, but the self-serve tiers allow only 1 to 3 chatbots.
A HIPAA BAA is available, but only on the Enterprise plan.
Offers a DPA, a BAA and SOC 2, but no documented SSO, and the vendor is a very small company.
Pros & Cons
Pros
- Trains on a wide range of sources, including sitemaps, YouTube, uploaded files, Notion, Google Drive, Dropbox, OneDrive, Box and GitHub, and re-syncs them automatically on Growth and above.
- Page limits are generous compared with message limits: 10,000 pages on Growth and 50,000 on Scale.
- Strong developer tooling from the Growth plan: REST API v2 with an OpenAPI spec, TypeScript, Python and Go SDKs, a CLI and an MCP server.
- Hands conversations to human agents and integrates with Zendesk, Freshdesk Messaging, Crisp and Zoho SalesIQ.
- The vendor reports a SOC 2 Type II examination, offers a DPA and HIPAA BAA on Enterprise, and states customer data is not used to train models.
- Pricing is public with a quota calculator, and annual billing cuts the price by roughly 35 to 40 percent.
Cons
- No free plan, and the 7-day trial requires a credit card.
- Starter is very limited: one chatbot, one seat, no integrations, no API and no auto refresh.
- Removing branding costs extra ($39 to $59 a month), which can double the Starter price.
- Message quotas drain quickly if you use GPT-4.1, since each GPT-4.1 message costs about ten times a mini message.
- Cannot perform account-specific actions such as order lookups, and webhooks require Scale or a paid add-on.
- Some Product Hunt reviewers reported billing, cancellation and slow support problems with this small, founder-led vendor.
Key Features
Not included
- Custom Model Training
SiteGPT Pricing
Starter
or $468/year (save 34%)
- 1 chatbot
- 1,000 pages
- 1 team member
- Manual content refresh
- 7-day free trial, credit card required
- 4,000 GPT-4.1-mini or 400 GPT-4.1 messages per month
- Basic analytics (message volume, ratings, quota tracking)
Growth
or $948/year (save 39%)
- iOS app
- 2 chatbots
- 10,000 pages
- Rate limiting
- 4 team members
- Monthly auto refresh
- API access (API v2, SDKs, CLI, MCP server)
- Advanced analytics, CSV export and weekly email digest
- 10,000 GPT-4.1-mini or 1,000 GPT-4.1 messages per month
- Integrations: Slack, Messenger, Google Chat, Crisp, Freshdesk Messaging, Zoho SalesIQ
Scale
or $3,108/year (save 40%)
- Webhooks
- 3 chatbots
- 50,000 pages
- 10 team members
- AI conversation insights
- Zendesk integration and Zendesk AI Agent
- Weekly auto refresh and daily sitemap auto scan
- 40,000 GPT-4.1-mini or 4,000 GPT-4.1 messages per month
Enterprise
- Priority support
- Daily auto refresh
- Custom integrations
- Everything in Scale
- Up to 500,000 pages
- Custom message volume
- Signed DPA on request
- HIPAA eligibility with signed BAA
Frequently Asked Questions
There is no free plan. Starter, Growth and Scale each include a 7-day free trial that requires a credit card, and you can cancel before it ends. A public demo bot trained on SiteGPT's own site is also available.
Starter is $59 a month, or $468 a year billed annually. Growth is $129 a month or $948 a year. Scale is $429 a month or $3,108 a year. Enterprise pricing is custom.
It uses OpenAI models. You can split the monthly message quota between GPT-4.1-mini and GPT-4.1, where a GPT-4.1 message uses about ten times the quota of a mini message.
Growth and above integrate with Slack, Messenger, Google Chat, Crisp, Freshdesk Messaging and Zoho SalesIQ. Scale adds Zendesk and a Zendesk AI Agent. WhatsApp and AI email support are paid add-ons. Intercom and HubSpot are listed as coming soon.
Yes. API v2, the TypeScript, Python and Go SDKs, the CLI and the MCP server are available on Growth and above. Webhooks require Scale or the webhook add-on.
SiteGPT says it completed a SOC 2 Type II examination and is GDPR certified by DPLMC International. It has been assessed against HIPAA but is not certified, and offers a BAA on the Enterprise plan. Data is encrypted in transit and at rest, access is role-based, and the vendor says customer data is not used to train models. SSO is not documented.
No. The security page says customer data is never used to train or fine-tune models, and messages sent to OpenAI are covered by OpenAI's API no-training policy. Customers can export or delete their data at any time.
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