Optimizely Pricing
Every Optimizely plan with its monthly and annual price, what it costs for common team sizes, and a calculator to estimate your own monthly cost before you buy.
Compare Optimizely alternatives by priceRead our Optimizely reviewCompare AI Software pricing
Plans and prices
| Plan | Monthly billing | Annual billing (per month) | Per user or flat | Users | Free tier |
|---|---|---|---|---|---|
| Custom quote (all products) | Contact sales | Contact sales | — | No limit listed | No |
Prices last updated November 2026.
What each Optimizely plan includes
Custom quote (all products)
- Price built from the products and requirements you choose
- Covers Experimentation, CMS, Commerce, Content Marketing Platform, Data Platform, Analytics and Agent Platform
What Optimizely costs by team size
| Team size | 1 user | 5 users | 10 users | 25 users | 50 users |
|---|---|---|---|---|---|
| Monthly cost | Contact for pricing | Contact for pricing | Contact for pricing | Contact for pricing | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges.
Optimizely Pricing Calculator
Estimate your team's real monthly and annual cost based on seats, billing cycle, and add-ons.
Cost breakdown
Estimated from the vendor's published prices, last updated November 2026. Actual costs may vary based on negotiated contracts. How we collect prices
Ready to try Optimizely?
Use this estimate to align with your team, then start a trial or subscription.
Visit OptimizelyBetter value alternatives
See what similar tools would cost for the same team size.
Optimizely pricing FAQs
Optimizely does not publish prices. Every product is quoted based on your requirements. G2 lists its perceived cost at the highest tier, and competitors describe its contracts in the five-figure-per-month range.
No public free tier is listed on the plans page. Pricing goes through a sales quote.
No, Optimizely does not list a free plan, and its plans are priced on request.