Trustpilot vs Zapier: Complete Comparison (2026)
An in-depth comparison of Trustpilot and Zapier to help you choose the right tool for your business.
Last updated: November 2026
Trustpilot
5.6/10
Trustpilot Business is a review collection and reputation platform that lets companies invite, display, and analyse customer reviews on Trustpilot to build trust and support marketing.
Zapier
7.3/10
Zapier is a no-code automation platform that connects thousands of business apps and adds AI steps, agents, and chatbots to workflows for teams of any size.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.6/10 | 7.3/10 |
| Scalability | 7/10 | 7/10 |
| Ease of Use | 7/10 | 9/10 |
| Customization | 5/10 | 7/10 |
| Security | 6/10 | 8/10 |
| Support | 4/10 | 6/10 |
| Cost | 3/10 | 4/10 |
| Integration | 7/10 | 10/10 |
| Analytics | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | Contact for pricing | $30/mo Professional |
| Estimated cost for 10 users | Contact for pricing | $104/mo Team |
| Features | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| More features | ||
| AI Agents | Not listed | |
| Chatbots | Not listed | |
| Private Deployment | Not listed | |
| API Access | Not listed | |
| Workflow Automation | Not listed | |
| Text Generation | Not listed | |
| Enterprise Controls | Not listed | |
Trustpilot vs Zapier cost by team size
Trustpilot and Zapier cost the same at 1 user.
| Team size | Trustpilot | Zapier |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | Contact for pricing | $104/moTeam |
| 10 users | Contact for pricing | $104/moTeam |
| 25 users | Contact for pricing | $104/moTeam |
| 50 users | Contact for pricing | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Trustpilot
- Better fit for e-commerce (9/10 vs 5/10)
Why choose Zapier
- Higher Integration score (10/10 vs 7/10)
- Higher Ease of Use score (9/10 vs 7/10)
- Better fit for freelancers (7/10 vs 2/10)
- Better fit for small business (9/10 vs 4/10)
Pros & Cons
Trustpilot
Pros
- Its TrustScore and star widgets come from a review site consumers already recognise, which makes them useful as social proof.
- The free plan lets a business reply to reviews and collect up to 50 invited reviews a month.
- Ready-made integrations with Shopify, WooCommerce, Klaviyo, Salesforce, and HubSpot can send review invitations automatically.
- The Invitation Optimizer can A/B test subject lines, email copy, and send delays.
Cons
- Paid plans are expensive, starting at about 3,800 dollars a year for each domain.
- Contracts last 12 months, renew automatically, and do not allow downgrades mid-term.
- Independent sources report renewal price increases of 32 to 78 percent.
- Some reviewers complain that moderation is inconsistent and that fake reviews get through.
- The listed prices are annual only. The pricing page shows no monthly price.
Zapier
Pros
- Its app catalog is the largest among automation tools, which reviewers single out as unmatched.
- Non-technical users can build simple two- or three-step workflows quickly from templates or Copilot prompts.
- Agents, chatbots, and AI steps sit alongside existing workflows, so you do not need a second platform for AI.
- Holds a SOC 2 Type II attestation and SOC 3 report, with SAML SSO and audit logs from the Team plan.
Cons
- Every action step uses a task, so multi-step and high-volume workflows get expensive quickly.
- Overage on monthly plans is charged at 2.5 times the base task rate.
- The free plan allows only two-step Zaps and lacks filters and AI by Zapier.
- There is no self-hosted or private deployment option, unlike n8n or Activepieces.
- Users report complaints about billing, refunds, and an all-day outage in October 2025.
Not sold on either?
Frequently Asked Questions
Zapier scores higher on our Marketing criteria: 7.3/10 against 5.6/10 for Trustpilot. The largest gap is in Integration: 7/10 for Trustpilot and 10/10 for Zapier.
Yes, both Trustpilot and Zapier have a free plan.
Zapier is the better fit for freelancers: we rate it 7/10 for them, against 2/10 for Trustpilot.
