Semrush vs Tidio (Lyro AI): Complete Comparison (2026)
An in-depth comparison of Semrush and Tidio (Lyro AI) to help you choose the right tool for your business.
Last updated: November 2026
Semrush
6.3/10
Semrush is an SEO and AI search visibility platform for marketing teams and agencies, covering keyword research, site audits, rank tracking and competitor analysis.
Tidio (Lyro AI)
6.6/10
Tidio is a customer service platform that combines live chat, a help desk, no-code Flows automation, and the Lyro AI agent, aimed at small and mid-sized ecommerce businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 6.6/10 |
| Analytics | 9/10 | 6/10 |
| Cost | 3/10 | 6/10 |
| Customization | 7/10 | 6/10 |
| Ease of Use | 6/10 | 8/10 |
| Integration | 7/10 | 7/10 |
| Scalability | 8/10 | 6/10 |
| Security | 7/10 | 6/10 |
| Support | 6/10 | 6/10 |
| Output Quality | Not listed | 7/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $139/mo SEO | $29/mo Starter |
| Estimated cost for 10 users | Free Free | Free Free |
| Features | ||
| AI Agents | Not listed | |
| API Access | Not listed | |
| Chatbots | Not listed | |
| Enterprise Controls | Not listed | |
| Knowledge Base Search | Not listed | |
| Text Generation | Not listed | |
| Workflow Automation | Not listed | |
| More features | ||
| A/B Testing | Not listed | |
Semrush vs Tidio (Lyro AI) cost by team size
Semrush and Tidio (Lyro AI) cost the same up to 10 users; Semrush costs less from 25 users.
| Team size | Semrush | Tidio (Lyro AI) |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | FreeFree | FreeFree |
| 10 users | FreeFree | FreeFree |
| 25 users | FreeFree | $300/moPlus |
| 50 users | FreeFree | $300/moPlus |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Semrush
- Higher Analytics score (9/10 vs 6/10)
- Higher Scalability score (8/10 vs 6/10)
- Better fit for marketing teams (9/10 vs 5/10)
- Better fit for enterprise (8/10 vs 5/10)
Why choose Tidio (Lyro AI)
- Higher Cost score (6/10 vs 3/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for small business (9/10 vs 5/10)
- Better fit for e-commerce (9/10 vs 5/10)
Pros & Cons
Semrush
Pros
- Very large keyword database, cited at 26.8 billion keywords across 142 country databases, with intent tagging and clustering.
- One subscription covers SEO, PPC research, content, link outreach and AI search visibility tracking.
- Daily report limits do not use a credit system, and reviewers find them more generous than Ahrefs at similar prices.
- A free plan and a 7-day trial on paid plans let buyers test it before committing.
- Integrates with Google Search Console, Google Analytics, Looker Studio, Zapier and Make, with MCP access from the Starter plan.
- SplitSignal runs SEO split tests that compare page groups and estimate the effect of on-page changes on organic clicks.
Cons
- Each plan includes only one user, and extra seats start at 45 dollars a month, so team costs rise quickly.
- Many users complain about two-step cancellation and billing disputes, and Trustpilot scores are around 1.6 to 2.1.
- Monthly plans are not refunded, and the one-time refund covers only annual plans within 7 days.
- The dense interface shows tools your plan does not include, and beginners face a learning curve.
- Historical data requires Pro+, and full API access requires the custom Advanced plan.
- Traffic and volume figures are estimates and can differ from Google Search Console for low-volume keywords.
Tidio (Lyro AI)
Pros
- The free plan and 7-day trials need no credit card, so small stores can test Lyro on real traffic.
- The Shopify integration lets agents send product cards and lets Lyro recommend items from the store's inventory.
- Lyro learns from website URLs, PDFs, CSVs, and Zendesk articles and answers in 12 languages.
- Smart Actions and MCP support let Lyro check orders or start returns through your own APIs.
Cons
- Three usage meters plus paid add-ons make monthly bills hard to predict.
- Users on Trustpilot report billing problems, including auto-upgrades and difficulty getting refunds.
- According to reviewers, Lyro can get stuck on complex questions that its sources do not cover.
- SSO and Lyro Connect for existing help desks are available only on the top tiers.
Not sold on either?
Frequently Asked Questions
Tidio (Lyro AI) scores higher on our AI Software criteria: 6.6/10 against 6.3/10 for Semrush. The largest gap is in Analytics: 9/10 for Semrush and 6/10 for Tidio (Lyro AI).
Both are free for 10 users.
Yes, both Semrush and Tidio (Lyro AI) have a free plan.
Tidio (Lyro AI) is the better fit for e-commerce: we rate it 9/10 for them, against 5/10 for Semrush.
