Odoo vs SugarCRM (SugarAI) Comparison
Compare Odoo vs SugarCRM (SugarAI) features, pricing, and more.
Last updated: November 2026
Odoo
7.2/10
Odoo is an open-source business suite whose CRM app handles leads, pipelines, calling, and reporting for small and mid-sized companies, with ERP modules available alongside it.
SugarCRM (SugarAI)
6.3/10
SugarCRM, rebranded as SugarAI in 2026, is a customizable CRM suite for mid-market and enterprise sales, marketing and service teams, with an AI layer that draws on ERP data.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 7.2/10 | 6.3/10 |
| Analytics | 7/10 | 6/10 |
| Cost | 8/10 | 4/10 |
| Customization | 9/10 | 8/10 |
| Ease of Use | 5/10 | 5/10 |
| Integration | 8/10 | 7/10 |
| Scalability | 7/10 | 7/10 |
| Security | 7/10 | 8/10 |
| Support | 5/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | €31/user/mo Standard | $68/user/mo Sugar Sell Standard+ |
| Estimated cost for 10 users | Free One App Free | Contact for pricing |
| Features | ||
| Contact Management | ||
| Customer Support Management | ||
| Integrations | ||
| Lead Management | ||
| Marketing Automation | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
Odoo vs SugarCRM (SugarAI) cost by team size
| Team size | Odoo | SugarCRM (SugarAI) |
|---|---|---|
| 1 user | FreeOne App Free | Contact for pricing |
| 5 users | FreeOne App Free | Contact for pricing |
| 10 users | FreeOne App Free | Contact for pricing |
| 25 users | FreeOne App Free | Contact for pricing |
| 50 users | FreeOne App Free | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Odoo
- Has a free plan (SugarCRM (SugarAI) does not)
- Higher Cost score (8/10 vs 4/10)
- Higher Analytics score (7/10 vs 6/10)
- Better fit for small business (8/10 vs 4/10)
- Better fit for startups (7/10 vs 3/10)
Why choose SugarCRM (SugarAI)
- Higher Support score (7/10 vs 5/10)
- Higher Security score (8/10 vs 7/10)
- Better fit for manufacturing (8/10 vs 5/10)
- Better fit for enterprise (7/10 vs 5/10)
Pros & Cons
Odoo
Pros
- The free plan gives unlimited users on a single app, so a team can run the CRM at no license cost.
- CRM data flows natively into Odoo's Sales, Inventory, Invoicing, and Email Marketing apps, so quotes and stock checks happen without third-party connectors.
- Lead tools go beyond the basics, with predictive scoring, quota-based assignment, deduplication, and enrichment.
- It is open source and highly customizable through Studio, the API, or self-hosting.
Cons
- Reviewers often describe the interface and workflows as complex for new users.
- Setup usually needs internal staff or a paid implementation partner.
- Some users report slow performance with large datasets.
- Opinions on support and documentation quality are mixed, and paid support is email-only on weekdays.
SugarCRM (SugarAI)
Pros
- Highly customizable, and reviewers have adapted it to niche business models
- Workflow automation handles repetitive emails, tasks and reminders
- Can be hosted in the cloud or on-premises, and data is easy to export
- ISO 27001 certified with a SOC 2 Type II attestation held for over five years
- Sugar Predict uses ERP data for cross-sell suggestions and churn signals
Cons
- Reviewers report a steep learning curve and long setup times
- Reviewers call the mobile app outdated
- Built-in reporting covers basics, and deeper analysis needs third-party tools
- Billed annually only, and the top tiers are quote-only
- Some users report slowdowns with large data volumes and upgrades that break customizations
Not sold on either?
Frequently Asked Questions
Odoo scores higher on our CRM criteria: 7.2/10 against 6.3/10 for SugarCRM (SugarAI). The largest gap is in Cost: 8/10 for Odoo and 4/10 for SugarCRM (SugarAI).
Odoo has a free plan; SugarCRM (SugarAI) does not list one.
Odoo is the better fit for small business: we rate it 8/10 for them, against 4/10 for SugarCRM (SugarAI).
