Odoo vs rapidmail Comparison
Compare Odoo vs rapidmail features, pricing, and more.
Last updated: November 2026
Odoo
7.2/10
Odoo is an open-source business suite whose CRM app handles leads, pipelines, calling, and reporting for small and mid-sized companies, with ERP modules available alongside it.
rapidmail
6.2/10
German, GDPR-focused email marketing tool for small and mid-sized businesses to design, send and analyse newsletters, with all servers hosted in Germany.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 7.2/10 | 6.2/10 |
| Scalability | 7/10 | 5/10 |
| Ease of Use | 5/10 | 8/10 |
| Customization | 9/10 | 5/10 |
| Security | 7/10 | 8/10 |
| Support | 5/10 | 8/10 |
| Cost | 8/10 | 7/10 |
| Integration | 8/10 | 4/10 |
| Analytics | 7/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | €31/user/mo Standard | Contact for pricing |
| Estimated cost for 10 users | Free One App Free | Contact for pricing |
| Features | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
Odoo vs rapidmail cost by team size
| Team size | Odoo | rapidmail |
|---|---|---|
| 1 user | FreeOne App Free | Contact for pricing |
| 5 users | FreeOne App Free | Contact for pricing |
| 10 users | FreeOne App Free | Contact for pricing |
| 25 users | FreeOne App Free | Contact for pricing |
| 50 users | FreeOne App Free | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Odoo
- Has a free plan (rapidmail does not)
- Higher Customization score (9/10 vs 5/10)
- Higher Integration score (8/10 vs 4/10)
- Better fit for mid-market (8/10 vs 5/10)
- Better fit for developers (6/10 vs 3/10)
Why choose rapidmail
- Higher Ease of Use score (8/10 vs 5/10)
- Higher Support score (8/10 vs 5/10)
Pros & Cons
Odoo
Pros
- The free plan gives unlimited users on a single app, so a team can run the CRM at no license cost.
- CRM data flows natively into Odoo's Sales, Inventory, Invoicing, and Email Marketing apps, so quotes and stock checks happen without third-party connectors.
- Lead tools go beyond the basics, with predictive scoring, quota-based assignment, deduplication, and enrichment.
- It is open source and highly customizable through Studio, the API, or self-hosting.
Cons
- Reviewers often describe the interface and workflows as complex for new users.
- Setup usually needs internal staff or a paid implementation partner.
- Some users report slow performance with large datasets.
- Opinions on support and documentation quality are mixed, and paid support is email-only on weekdays.
rapidmail
Pros
- All servers are in Germany and the service is built around GDPR, a reason reviewers give for leaving Mailchimp.
- Support by phone, email and ticket is included on all plans, and the vendor cites an average response time of 9 minutes.
- The drag-and-drop editor, 250+ templates and one-click branded designs make it easy for non-technical users to produce newsletters.
- Pay-as-you-go credits suit organisations that send only occasionally.
- Membership of the Certified Senders Alliance supports strong deliverability, which reviewers praise.
Cons
- Automation is basic and not suited to complex multi-step journeys.
- Ready-made integrations are limited to Shopware and WooCommerce plugins, so other systems need the API.
- Reviewers mention limited layout and image-editing flexibility.
- Some users criticise price transparency and price increases.
- The product is focused on German-speaking markets.
Not sold on either?
Frequently Asked Questions
Odoo scores higher on our Marketing criteria: 7.2/10 against 6.2/10 for rapidmail. The largest gap is in Customization: 9/10 for Odoo and 5/10 for rapidmail.
Odoo has a free plan; rapidmail does not list one.
Odoo is the better fit for developers: we rate it 6/10 for them, against 3/10 for rapidmail.
