Odoo CRM vs Optimove: Complete Comparison (2026)
An in-depth comparison of Odoo CRM and Optimove to help you choose the right tool for your business.
Last updated: November 2026
Odoo CRM
7.1/10
Odoo CRM is a pipeline and lead management app in the Odoo business suite, for small and mid-sized companies that want sales tied to quoting, invoicing and marketing.
Optimove
6.9/10
Optimove is an AI-driven CRM marketing platform for consumer brands, built on a customer data platform and offering multichannel journey orchestration, segmentation and personalization.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 7.1/10 | 6.9/10 |
| Customization | 9/10 | 8/10 |
| Analytics | 6/10 | 8/10 |
| Integration | 8/10 | 8/10 |
| Support | 5/10 | 8/10 |
| Ease of Use | 5/10 | 6/10 |
| Security | 7/10 | 8/10 |
| Cost | 8/10 | 3/10 |
| Scalability | 7/10 | 9/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | €31/user/mo Standard | Contact for pricing |
| Estimated cost for 10 users | Free One App Free | Contact for pricing |
| Features | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Contact Management | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| SMS Marketing | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Odoo CRM vs Optimove cost by team size
| Team size | Odoo CRM | Optimove |
|---|---|---|
| 1 user | FreeOne App Free | Contact for pricing |
| 5 users | FreeOne App Free | Contact for pricing |
| 10 users | FreeOne App Free | Contact for pricing |
| 25 users | FreeOne App Free | Contact for pricing |
| 50 users | FreeOne App Free | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Odoo CRM
- Has a free plan (Optimove does not)
- Higher Cost score (8/10 vs 3/10)
- Higher Customization score (9/10 vs 8/10)
- Better fit for small business (8/10 vs 2/10)
- Better fit for startups (7/10 vs 4/10)
Why choose Optimove
- Higher Support score (8/10 vs 5/10)
- Higher Analytics score (8/10 vs 6/10)
- Better fit for enterprise (9/10 vs 5/10)
- Better fit for marketing teams (9/10 vs 6/10)
Pros & Cons
Odoo CRM
Pros
- The free One App plan allows unlimited users on a single app such as CRM.
- Opportunities link natively to Odoo quotations, invoicing, inventory and marketing apps, so the data needs no syncing.
- The built-in Odoo Phone VoIP app places calls from CRM records and logs them automatically.
- Studio, the open-source code base and on-premise hosting allow deep customization.
- Cloud data is encrypted at rest with AES-256, and 14 backups are kept across three data centers.
Cons
- Reviewers say the interface overwhelms new users and that initial setup takes time.
- Studio, the API and multi-company require the more expensive Custom plan.
- Support quality and documentation draw mixed reviews, and some users call the docs outdated.
- Some users report performance issues with large datasets.
- SMS, lead generation and enrichment credits, and partner implementation are billed separately.
Optimove
Pros
- Native delivery across email, SMS, WhatsApp, mobile push, in-app and web channels, with audience sync to major ad networks.
- Every client gets a dedicated, industry-specialized customer success manager plus 24/7 technical support, and reviewers praise the support team.
- More than 150 out-of-the-box connectors plus APIs and ETL for data warehouses and e-commerce systems.
- Holds ISO 27001 and SOC 2 Type II, with encryption at rest and in transit and PII masking.
- A proven track record in iGaming and retail, where Kaizen Gaming scaled to more than 400 recurring plans.
Cons
- No public pricing or free trial, so buyers have to book a demo to get a quote.
- G2 reviewers often cite a steep learning curve and a complicated interface.
- Reviewers describe the initial setup and some integrations as complex and time-consuming.
- Some reviewers report slow performance, including a reporting area that loads slowly.
- Reporting is snapshot-based rather than fully flexible business intelligence.
Not sold on either?
Frequently Asked Questions
Odoo CRM scores higher on our CRM criteria: 7.1/10 against 6.9/10 for Optimove. The largest gap is in Cost: 8/10 for Odoo CRM and 3/10 for Optimove.
Odoo CRM has a free plan; Optimove does not list one.
Odoo CRM is the better fit for small business: we rate it 8/10 for them, against 2/10 for Optimove.
