Moosend vs Zoho Campaigns: Complete Comparison (2026)
An in-depth comparison of Moosend and Zoho Campaigns to help you choose the right tool for your business.
Last updated: November 2026
Moosend
6.9/10
Email marketing and automation platform with a drag-and-drop builder, workflows, landing pages and forms, priced by contact count for small and mid-sized businesses.
Zoho Campaigns
6.3/10
An email marketing platform from Zoho that lets small and mid-sized businesses send newsletters, automated workflows and segmented campaigns, with close Zoho CRM integration.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.3/10 |
| Scalability | 6/10 | 6/10 |
| Ease of Use | 8/10 | 7/10 |
| Customization | 6/10 | 5/10 |
| Security | 6/10 | 6/10 |
| Support | 6/10 | 5/10 |
| Cost | 9/10 | 8/10 |
| Integration | 6/10 | 6/10 |
| Analytics | 7/10 | 6/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $9/mo Pro | Contact for pricing |
| Estimated cost for 10 users | Contact for pricing | Contact for pricing |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Segmentation | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
Moosend vs Zoho Campaigns cost by team size
Zoho Campaigns costs less up to 5 users.
| Team size | Moosend | Zoho Campaigns |
|---|---|---|
| 1 user | $9/moPro | FreeForever Free |
| 5 users | $9/moPro | FreeForever Free |
| 10 users | Contact for pricing | Contact for pricing |
| 25 users | Contact for pricing | Contact for pricing |
| 50 users | Contact for pricing | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Moosend
- Higher Ease of Use score (8/10 vs 7/10)
- Higher Customization score (6/10 vs 5/10)
- Better fit for nonprofits (8/10 vs 5/10)
- Better fit for e-commerce (8/10 vs 6/10)
Why choose Zoho Campaigns
- Has a free plan (Moosend does not)
Pros & Cons
Moosend
Pros
- Entry price is low: Pro was reported at 9 USD per month for 500 contacts, and annual billing takes 20% off.
- Prebuilt automation recipes include abandoned cart, repeat purchase and loyalty flows driven by website tracking.
- A/B campaigns can test subject line, content or sender, then send the winner to the rest of the list automatically.
- Nonprofits get an extra 25% off on top of the annual discount.
- Capterra reviewers rate it highly overall and often praise the support team.
Cons
- Transactional email, dedicated IPs and SSO are not in Pro and need a custom-priced plan.
- Support is 24/5 email and live chat. The Enterprise tier adds priority support, but there is no 24/7 coverage.
- About 80 native integrations, so less common tools need Zapier or similar connectors.
- Reviewers find the template range limited and the landing pages fairly basic.
- Prices are only in US dollars, and there is no permanent free plan, only a 30-day trial.
Zoho Campaigns
Pros
- The Forever Free plan includes 2,000 contacts, 6,000 emails a month and 5 users.
- It integrates tightly with Zoho CRM and the wider Zoho suite, which reviewers often cite as the reason they chose it.
- Paid plans include unlimited email sends, and annual billing saves 25%.
- Professional includes e-commerce workflows such as abandoned cart and purchase follow-up.
Cons
- Reviewers find templates and design options dated or less polished than competitors'.
- Reviewers report weaker integrations with apps outside Zoho.
- Support quality is mixed, and one reviewer noted there is no direct phone line for Campaigns.
- Some reviewers say the wide feature set makes the interface complex and hard to learn.
Not sold on either?
Frequently Asked Questions
Moosend scores higher on our Marketing criteria: 6.9/10 against 6.3/10 for Zoho Campaigns. The largest gap is in Analytics: 7/10 for Moosend and 6/10 for Zoho Campaigns.
Zoho Campaigns has a free plan; Moosend does not list one.
Moosend is the better fit for nonprofits: we rate it 8/10 for them, against 5/10 for Zoho Campaigns.
