Moosend vs Wix: Complete Comparison (2026)
An in-depth comparison of Moosend and Wix to help you choose the right tool for your business.
Last updated: November 2026
Moosend
6.9/10
Email marketing and automation platform with a drag-and-drop builder, workflows, landing pages and forms, priced by contact count for small and mid-sized businesses.
Wix
6.2/10
Wix is a website builder with built-in email marketing, automations, CRM contacts and ecommerce, aimed at small businesses and solo professionals building their online presence.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.2/10 |
| Scalability | 6/10 | 5/10 |
| Ease of Use | 8/10 | 9/10 |
| Customization | 6/10 | 6/10 |
| Security | 6/10 | 6/10 |
| Support | 6/10 | 5/10 |
| Cost | 9/10 | 6/10 |
| Integration | 6/10 | 6/10 |
| Analytics | 7/10 | 4/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $9/mo Pro | Contact for pricing |
| Estimated cost for 10 users | Contact for pricing | Contact for pricing |
| Features | ||
| A/B Testing | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| E-commerce Features | Not listed | |
Moosend vs Wix cost by team size
| Team size | Moosend | Wix |
|---|---|---|
| 1 user | $9/moPro | Contact for pricing |
| 5 users | $9/moPro | Contact for pricing |
| 10 users | Contact for pricing | Contact for pricing |
| 25 users | Contact for pricing | Contact for pricing |
| 50 users | Contact for pricing | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Moosend
- Higher Cost score (9/10 vs 6/10)
- Higher Analytics score (7/10 vs 4/10)
- Better fit for marketing teams (7/10 vs 4/10)
- Better fit for mid-market (6/10 vs 3/10)
- Includes A/B Testing, which Wix lacks
Why choose Wix
- Has a free plan (Moosend does not)
- Higher Ease of Use score (9/10 vs 8/10)
- Better fit for agencies (6/10 vs 4/10)
- Better fit for freelancers (8/10 vs 6/10)
Pros & Cons
Moosend
Pros
- Entry price is low: Pro was reported at 9 USD per month for 500 contacts, and annual billing takes 20% off.
- Prebuilt automation recipes include abandoned cart, repeat purchase and loyalty flows driven by website tracking.
- A/B campaigns can test subject line, content or sender, then send the winner to the rest of the list automatically.
- Nonprofits get an extra 25% off on top of the annual discount.
- Capterra reviewers rate it highly overall and often praise the support team.
Cons
- Transactional email, dedicated IPs and SSO are not in Pro and need a custom-priced plan.
- Support is 24/5 email and live chat. The Enterprise tier adds priority support, but there is no 24/7 coverage.
- About 80 native integrations, so less common tools need Zapier or similar connectors.
- Reviewers find the template range limited and the landing pages fairly basic.
- Prices are only in US dollars, and there is no permanent free plan, only a 30-day trial.
Wix
Pros
- One dashboard covers the website, store, contacts and email campaigns, so small businesses need no separate tools.
- A free email plan allows 200 emails a month, enough for very small lists.
- Reviewers found the drag-and-drop email editor easy to use without onboarding, and it includes an AI assistant.
- Visual automation builder with pre-built templates for selling, retention and payments.
- Segments can be built from contact attributes and from opens and clicks.
Cons
- No native A/B testing for subject lines, content or send times.
- Reporting is basic, and stats can take up to 24 hours to update.
- No time zone or per-subscriber send-time scheduling.
- Email marketing plans are billed separately from website plans, which raises the total cost.
- Reviewers call the email design tools limited for promoting ecommerce products.
Not sold on either?
Frequently Asked Questions
Moosend scores higher on our Marketing criteria: 6.9/10 against 6.2/10 for Wix. The largest gap is in Analytics: 7/10 for Moosend and 4/10 for Wix.
Wix has a free plan; Moosend does not list one.
Moosend is the better fit for marketing teams: we rate it 7/10 for them, against 4/10 for Wix.
Moosend has A/B Testing, which Wix lacks.
