Moosend vs Trustpilot: Complete Comparison (2026)
An in-depth comparison of Moosend and Trustpilot to help you choose the right tool for your business.
Last updated: November 2026
Moosend
6.9/10
Email marketing and automation platform with a drag-and-drop builder, workflows, landing pages and forms, priced by contact count for small and mid-sized businesses.
Trustpilot
5.6/10
Trustpilot Business is a review collection and reputation platform that lets companies invite, display, and analyse customer reviews on Trustpilot to build trust and support marketing.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 5.6/10 |
| Scalability | 6/10 | 7/10 |
| Ease of Use | 8/10 | 7/10 |
| Customization | 6/10 | 5/10 |
| Security | 6/10 | 6/10 |
| Support | 6/10 | 4/10 |
| Cost | 9/10 | 3/10 |
| Integration | 6/10 | 7/10 |
| Analytics | 7/10 | 6/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $9/mo Pro | Contact for pricing |
| Estimated cost for 10 users | Contact for pricing | Contact for pricing |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
Moosend vs Trustpilot cost by team size
Trustpilot costs less at 1 user.
| Team size | Moosend | Trustpilot |
|---|---|---|
| 1 user | $9/moPro | FreeFree |
| 5 users | $9/moPro | Contact for pricing |
| 10 users | Contact for pricing | Contact for pricing |
| 25 users | Contact for pricing | Contact for pricing |
| 50 users | Contact for pricing | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Moosend
- Higher Cost score (9/10 vs 3/10)
- Higher Support score (6/10 vs 4/10)
- Better fit for small business (9/10 vs 4/10)
- Better fit for startups (8/10 vs 3/10)
Why choose Trustpilot
- Has a free plan (Moosend does not)
- Higher Scalability score (7/10 vs 6/10)
- Higher Integration score (7/10 vs 6/10)
- Better fit for enterprise (7/10 vs 4/10)
Pros & Cons
Moosend
Pros
- Entry price is low: Pro was reported at 9 USD per month for 500 contacts, and annual billing takes 20% off.
- Prebuilt automation recipes include abandoned cart, repeat purchase and loyalty flows driven by website tracking.
- A/B campaigns can test subject line, content or sender, then send the winner to the rest of the list automatically.
- Nonprofits get an extra 25% off on top of the annual discount.
- Capterra reviewers rate it highly overall and often praise the support team.
Cons
- Transactional email, dedicated IPs and SSO are not in Pro and need a custom-priced plan.
- Support is 24/5 email and live chat. The Enterprise tier adds priority support, but there is no 24/7 coverage.
- About 80 native integrations, so less common tools need Zapier or similar connectors.
- Reviewers find the template range limited and the landing pages fairly basic.
- Prices are only in US dollars, and there is no permanent free plan, only a 30-day trial.
Trustpilot
Pros
- Its TrustScore and star widgets come from a review site consumers already recognise, which makes them useful as social proof.
- The free plan lets a business reply to reviews and collect up to 50 invited reviews a month.
- Ready-made integrations with Shopify, WooCommerce, Klaviyo, Salesforce, and HubSpot can send review invitations automatically.
- The Invitation Optimizer can A/B test subject lines, email copy, and send delays.
Cons
- Paid plans are expensive, starting at about 3,800 dollars a year for each domain.
- Contracts last 12 months, renew automatically, and do not allow downgrades mid-term.
- Independent sources report renewal price increases of 32 to 78 percent.
- Some reviewers complain that moderation is inconsistent and that fake reviews get through.
- The listed prices are annual only. The pricing page shows no monthly price.
Not sold on either?
Frequently Asked Questions
Moosend scores higher on our Marketing criteria: 6.9/10 against 5.6/10 for Trustpilot. The largest gap is in Cost: 9/10 for Moosend and 3/10 for Trustpilot.
Trustpilot has a free plan; Moosend does not list one.
Moosend is the better fit for small business: we rate it 9/10 for them, against 4/10 for Trustpilot.
