Moosend vs Substack Comparison
Compare Moosend vs Substack features, pricing, and more.
Last updated: November 2026
Moosend
6.9/10
Email marketing and automation platform with a drag-and-drop builder, workflows, landing pages and forms, priced by contact count for small and mid-sized businesses.
Substack
4.9/10
Newsletter publishing platform where writers, creators and small media businesses send free and paid email newsletters, podcasts and video to subscribers.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 4.9/10 |
| Scalability | 6/10 | 7/10 |
| Analytics | 7/10 | 4/10 |
| Cost | 9/10 | 7/10 |
| Customization | 6/10 | 3/10 |
| Ease of Use | 8/10 | 9/10 |
| Integration | 6/10 | 2/10 |
| Security | 6/10 | 4/10 |
| Support | 6/10 | 2/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $9/mo Pro | Contact for pricing |
| Estimated cost for 10 users | Contact for pricing | Free Free |
| Features | ||
| A/B Testing | ||
| Segmentation | ||
| Email Marketing | ||
| Landing Pages | ||
| E-commerce Features | Not listed | |
Moosend vs Substack cost by team size
Substack costs less up to 5 users.
| Team size | Moosend | Substack |
|---|---|---|
| 1 user | $9/moPro | FreeFree |
| 5 users | $9/moPro | FreeFree |
| 10 users | Contact for pricing | FreeFree |
| 25 users | Contact for pricing | FreeFree |
| 50 users | Contact for pricing | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Moosend
- Higher Integration score (6/10 vs 2/10)
- Higher Support score (6/10 vs 2/10)
- Better fit for e-commerce (8/10 vs 2/10)
- Better fit for marketing teams (7/10 vs 2/10)
- Includes A/B Testing, which Substack lacks
Why choose Substack
- Has a free plan (Moosend does not)
- Higher Scalability score (7/10 vs 6/10)
- Higher Ease of Use score (9/10 vs 8/10)
- Better fit for freelancers (8/10 vs 6/10)
Pros & Cons
Moosend
Pros
- Entry price is low: Pro was reported at 9 USD per month for 500 contacts, and annual billing takes 20% off.
- Prebuilt automation recipes include abandoned cart, repeat purchase and loyalty flows driven by website tracking.
- A/B campaigns can test subject line, content or sender, then send the winner to the rest of the list automatically.
- Nonprofits get an extra 25% off on top of the annual discount.
- Capterra reviewers rate it highly overall and often praise the support team.
Cons
- Transactional email, dedicated IPs and SSO are not in Pro and need a custom-priced plan.
- Support is 24/5 email and live chat. The Enterprise tier adds priority support, but there is no 24/7 coverage.
- About 80 native integrations, so less common tools need Zapier or similar connectors.
- Reviewers find the template range limited and the landing pages fairly basic.
- Prices are only in US dollars, and there is no permanent free plan, only a 30-day trial.
Substack
Pros
- Publishing and sending are free regardless of list size, so building an audience before charging costs nothing.
- The recommendations network and Notes feed help new writers find readers without paid acquisition.
- Paid subscriptions are built in, and writers keep ownership of their content and subscriber list.
- Newsletters, podcasts, video and livestreams can all be published from one account.
Cons
- The 10% revenue cut never decreases, so large paid publications pay far more than they would on a flat-fee tool.
- Independent reviews report no segmentation, no A/B testing and no automation beyond welcome emails.
- Reviews also report no API or Zapier integrations.
- Support is largely a chatbot, and Trustpilot reviews are very poor.
- In February 2026, Substack disclosed an October 2025 breach that exposed user emails and phone numbers.
Not sold on either?
Frequently Asked Questions
Moosend scores higher on our Marketing criteria: 6.9/10 against 4.9/10 for Substack. The largest gap is in Integration: 6/10 for Moosend and 2/10 for Substack.
Substack has a free plan; Moosend does not list one.
Moosend is the better fit for e-commerce: we rate it 8/10 for them, against 2/10 for Substack.
Moosend has A/B Testing and Segmentation, which Substack lacks.
