Moosend vs rapidmail Comparison
Compare Moosend vs rapidmail features, pricing, and more.
Last updated: November 2026
Moosend
6.9/10
Email marketing and automation platform with a drag-and-drop builder, workflows, landing pages and forms, priced by contact count for small and mid-sized businesses.
rapidmail
6.2/10
German, GDPR-focused email marketing tool for small and mid-sized businesses to design, send and analyse newsletters, with all servers hosted in Germany.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.2/10 |
| Scalability | 6/10 | 5/10 |
| Analytics | 7/10 | 5/10 |
| Cost | 9/10 | 7/10 |
| Customization | 6/10 | 5/10 |
| Ease of Use | 8/10 | 8/10 |
| Integration | 6/10 | 4/10 |
| Security | 6/10 | 8/10 |
| Support | 6/10 | 8/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $9/mo Pro | Contact for pricing |
| Estimated cost for 10 users | Contact for pricing | Contact for pricing |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
Moosend vs rapidmail cost by team size
| Team size | Moosend | rapidmail |
|---|---|---|
| 1 user | $9/moPro | Contact for pricing |
| 5 users | $9/moPro | Contact for pricing |
| 10 users | Contact for pricing | Contact for pricing |
| 25 users | Contact for pricing | Contact for pricing |
| 50 users | Contact for pricing | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Moosend
- Higher Analytics score (7/10 vs 5/10)
- Higher Cost score (9/10 vs 7/10)
- Better fit for nonprofits (8/10 vs 6/10)
Why choose rapidmail
- Higher Security score (8/10 vs 6/10)
- Higher Support score (8/10 vs 6/10)
Pros & Cons
Moosend
Pros
- Entry price is low: Pro was reported at 9 USD per month for 500 contacts, and annual billing takes 20% off.
- Prebuilt automation recipes include abandoned cart, repeat purchase and loyalty flows driven by website tracking.
- A/B campaigns can test subject line, content or sender, then send the winner to the rest of the list automatically.
- Nonprofits get an extra 25% off on top of the annual discount.
- Capterra reviewers rate it highly overall and often praise the support team.
Cons
- Transactional email, dedicated IPs and SSO are not in Pro and need a custom-priced plan.
- Support is 24/5 email and live chat. The Enterprise tier adds priority support, but there is no 24/7 coverage.
- About 80 native integrations, so less common tools need Zapier or similar connectors.
- Reviewers find the template range limited and the landing pages fairly basic.
- Prices are only in US dollars, and there is no permanent free plan, only a 30-day trial.
rapidmail
Pros
- All servers are in Germany and the service is built around GDPR, a reason reviewers give for leaving Mailchimp.
- Support by phone, email and ticket is included on all plans, and the vendor cites an average response time of 9 minutes.
- The drag-and-drop editor, 250+ templates and one-click branded designs make it easy for non-technical users to produce newsletters.
- Pay-as-you-go credits suit organisations that send only occasionally.
- Membership of the Certified Senders Alliance supports strong deliverability, which reviewers praise.
Cons
- Automation is basic and not suited to complex multi-step journeys.
- Ready-made integrations are limited to Shopware and WooCommerce plugins, so other systems need the API.
- Reviewers mention limited layout and image-editing flexibility.
- Some users criticise price transparency and price increases.
- The product is focused on German-speaking markets.
Not sold on either?
Frequently Asked Questions
Moosend scores higher on our Marketing criteria: 6.9/10 against 6.2/10 for rapidmail. The largest gap is in Analytics: 7/10 for Moosend and 5/10 for rapidmail.
No, neither Moosend nor rapidmail lists a free plan.
Moosend is the better fit for nonprofits: we rate it 8/10 for them, against 6/10 for rapidmail.
