Membrain vs Odoo CRM: Complete Comparison (2026)
An in-depth comparison of Membrain and Odoo CRM to help you choose the right tool for your business.
Last updated: November 2026
Membrain
6.6/10
Membrain is a Stockholm-built sales enablement CRM that lets B2B sales teams build their sales process, prospecting, pipeline, account growth and coaching into the software.
Odoo CRM
7.1/10
Odoo CRM is a pipeline and lead management app in the Odoo business suite, for small and mid-sized companies that want sales tied to quoting, invoicing and marketing.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.6/10 | 7.1/10 |
| Customization | 8/10 | 9/10 |
| Analytics | 5/10 | 6/10 |
| Integration | 7/10 | 8/10 |
| Support | 8/10 | 5/10 |
| Ease of Use | 7/10 | 5/10 |
| Security | 6/10 | 7/10 |
| Cost | 5/10 | 8/10 |
| Scalability | 6/10 | 7/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $49/user/mo Prospecting | €31/user/mo Standard |
| Estimated cost for 10 users | $490/mo Prospecting | Free One App Free |
| Features | ||
| Contact Management | ||
| Customer Support Management | ||
| Integrations | ||
| Lead Management | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
Membrain vs Odoo CRM cost by team size
| Team size | Membrain | Odoo CRM |
|---|---|---|
| 1 user | $49/moProspecting | FreeOne App Free |
| 5 users | $245/moProspecting | FreeOne App Free |
| 10 users | $490/moProspecting | FreeOne App Free |
| 25 users | $1,225/moProspecting | FreeOne App Free |
| 50 users | $2,450/moProspecting | FreeOne App Free |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Membrain
- Higher Support score (8/10 vs 5/10)
- Higher Ease of Use score (7/10 vs 5/10)
- Better fit for sales teams (9/10 vs 7/10)
Why choose Odoo CRM
- Has a free plan (Membrain does not)
- Higher Cost score (8/10 vs 5/10)
- Higher Customization score (9/10 vs 8/10)
- Better fit for small business (8/10 vs 5/10)
Pros & Cons
Membrain
Pros
- Teams can model their own sales process, qualifiers and milestones in it, which reviewers on Spotsaas and G2 single out.
- Built-in coaching and guidance, including the Elevate coaching product, OMG assessments and in-app advice, support sales methodologies such as Baseline Selling.
- Reviewers repeatedly praise fast, knowledgeable support, and one customer has stayed more than 10 years.
- Broad integration list covering Gmail, Outlook, HubSpot, Salesforce, Business Central, Fortnox, Zendesk, Slack, plus Zapier and webhooks.
- Pricing is public and modular, so teams pay only for the stages (prospecting, pipeline, account growth) they use.
Cons
- Reviewers often say reporting and dashboards are hard to customise and give limited statistics.
- Setting up custom processes and dashboards takes significant upfront time.
- Reviewers report that Outlook email integration is limited and that companies can be duplicated during data entry.
- API+ (499 USD) and Automation+ (299 USD) are costly account-wide add-ons on top of per-user fees.
- The vendor is small, with about 11 to 50 employees, and its compliance is reported as SOC 2 Type 1 only by a third-party listing.
Odoo CRM
Pros
- The free One App plan allows unlimited users on a single app such as CRM.
- Opportunities link natively to Odoo quotations, invoicing, inventory and marketing apps, so the data needs no syncing.
- The built-in Odoo Phone VoIP app places calls from CRM records and logs them automatically.
- Studio, the open-source code base and on-premise hosting allow deep customization.
- Cloud data is encrypted at rest with AES-256, and 14 backups are kept across three data centers.
Cons
- Reviewers say the interface overwhelms new users and that initial setup takes time.
- Studio, the API and multi-company require the more expensive Custom plan.
- Support quality and documentation draw mixed reviews, and some users call the docs outdated.
- Some users report performance issues with large datasets.
- SMS, lead generation and enrichment credits, and partner implementation are billed separately.
Not sold on either?
Frequently Asked Questions
Odoo CRM scores higher on our CRM criteria: 7.1/10 against 6.6/10 for Membrain. The largest gap is in Cost: 5/10 for Membrain and 8/10 for Odoo CRM.
Odoo CRM has a free plan; Membrain does not list one.
Odoo CRM is the better fit for small business: we rate it 8/10 for them, against 5/10 for Membrain.
