MailerSend vs Zoho Campaigns: Complete Comparison (2026)
An in-depth comparison of MailerSend and Zoho Campaigns to help you choose the right tool for your business.
Last updated: November 2026
MailerSend
6.9/10
MailerSend is a transactional email and SMS API with SMTP relay and a template builder, aimed at developers and businesses sending app-triggered messages.
Zoho Campaigns
6.3/10
An email marketing platform from Zoho that lets small and mid-sized businesses send newsletters, automated workflows and segmented campaigns, with close Zoho CRM integration.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.3/10 |
| Scalability | 7/10 | 6/10 |
| Ease of Use | 8/10 | 7/10 |
| Customization | 6/10 | 5/10 |
| Security | 6/10 | 6/10 |
| Support | 8/10 | 5/10 |
| Cost | 7/10 | 8/10 |
| Integration | 7/10 | 6/10 |
| Analytics | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $7/mo Hobby | Contact for pricing |
| Estimated cost for 10 users | $110/mo Professional | Contact for pricing |
| Features | ||
| Email Marketing | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
MailerSend vs Zoho Campaigns cost by team size
MailerSend and Zoho Campaigns cost the same at 1 user; Zoho Campaigns costs less at 5 users.
| Team size | MailerSend | Zoho Campaigns |
|---|---|---|
| 1 user | FreeFree | FreeForever Free |
| 5 users | $7/moHobby | FreeForever Free |
| 10 users | $110/moProfessional | Contact for pricing |
| 25 users | $110/moProfessional | Contact for pricing |
| 50 users | $110/moProfessional | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose MailerSend
- Higher Support score (8/10 vs 5/10)
- Higher Scalability score (7/10 vs 6/10)
- Better fit for agencies (7/10 vs 4/10)
- Better fit for enterprise (6/10 vs 3/10)
Why choose Zoho Campaigns
- Higher Cost score (8/10 vs 7/10)
- Better fit for marketing teams (7/10 vs 4/10)
Pros & Cons
MailerSend
Pros
- Developers can send through a REST API or an SMTP relay, with SDKs and connectors for Laravel, Django, Rails, Symfony, Supabase and Firebase.
- A free tier of 500 emails and a $7 Hobby plan make it cheap to start.
- Capterra reviewers repeatedly praise its responsive support and clear documentation.
- Built-in blocklist and DMARC monitoring help teams protect deliverability.
- Starter and higher plans add an SMS API, and a WhatsApp add-on is available.
Cons
- It is built for transactional email, not full marketing campaign management.
- Reviewers report sudden throttling or account suspensions after bounce or complaint thresholds are crossed.
- Free and Hobby plans keep only one day of activity history.
- SMS is limited to the USA and Canada.
Zoho Campaigns
Pros
- The Forever Free plan includes 2,000 contacts, 6,000 emails a month and 5 users.
- It integrates tightly with Zoho CRM and the wider Zoho suite, which reviewers often cite as the reason they chose it.
- Paid plans include unlimited email sends, and annual billing saves 25%.
- Professional includes e-commerce workflows such as abandoned cart and purchase follow-up.
Cons
- Reviewers find templates and design options dated or less polished than competitors'.
- Reviewers report weaker integrations with apps outside Zoho.
- Support quality is mixed, and one reviewer noted there is no direct phone line for Campaigns.
- Some reviewers say the wide feature set makes the interface complex and hard to learn.
Not sold on either?
Frequently Asked Questions
MailerSend scores higher on our Marketing criteria: 6.9/10 against 6.3/10 for Zoho Campaigns. The largest gap is in Support: 8/10 for MailerSend and 5/10 for Zoho Campaigns.
Yes, both MailerSend and Zoho Campaigns have a free plan.
MailerSend is the better fit for agencies: we rate it 7/10 for them, against 4/10 for Zoho Campaigns.
