MailerLite vs Sendlane Comparison
Compare MailerLite vs Sendlane features, pricing, and more.
Last updated: November 2026
MailerLite
7.1/10
MailerLite is an email marketing platform for small businesses and creators, combining newsletters, automations, landing pages, sites, forms and digital product sales.
Sendlane
6.3/10
Sendlane is an email and SMS marketing automation platform for ecommerce brands, with send-based pricing, deep store integrations and service-heavy support.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 7.1/10 | 6.3/10 |
| Analytics | 6/10 | 7/10 |
| Cost | 8/10 | 5/10 |
| Customization | 7/10 | 6/10 |
| Ease of Use | 9/10 | 7/10 |
| Integration | 7/10 | 6/10 |
| Scalability | 6/10 | 7/10 |
| Security | 6/10 | 5/10 |
| Support | 5/10 | 8/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $12/mo Comfort | $100/mo Email plan (entry) |
| Estimated cost for 10 users | $25/mo Power | Free Free Trial |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Segmentation | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
MailerLite vs Sendlane cost by team size
MailerLite and Sendlane cost the same at 1 user; Sendlane costs less from 5 users.
| Team size | MailerLite | Sendlane |
|---|---|---|
| 1 user | FreeFree | FreeFree Trial |
| 5 users | $25/moPower | FreeFree Trial |
| 10 users | $25/moPower | FreeFree Trial |
| 25 users | $25/moPower | FreeFree Trial |
| 50 users | $25/moPower | FreeFree Trial |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose MailerLite
- Higher Cost score (8/10 vs 5/10)
- Higher Ease of Use score (9/10 vs 7/10)
- Better fit for freelancers (8/10 vs 2/10)
- Better fit for startups (8/10 vs 5/10)
Why choose Sendlane
- Lower estimated cost for 10 users: Free vs $25/mo
- Higher Support score (8/10 vs 5/10)
- Higher Analytics score (7/10 vs 6/10)
- Better fit for mid-market (8/10 vs 5/10)
- Better fit for e-commerce (10/10 vs 7/10)
Pros & Cons
MailerLite
Pros
- The interface is clean, and reviewers say automations are quick to set up even for first-time users.
- Automations are included even on the free plan.
- Paid plans start at $12 a month, which reviewers say is cheaper than Mailchimp or Constant Contact.
- Native e-commerce integrations with Shopify, WooCommerce and Stripe feed purchase-based automations.
- Reviewers report deliverability ranking first in an independent EmailToolTester test.
Cons
- Many users report accounts suspended or terminated with little warning and difficult appeals.
- Support is email-only on Comfort, and some reviewers say replies are slow.
- The free plan has been cut more than once and now allows only 250 subscribers.
- Prices rise steeply as the list grows, according to a competitor's analysis.
- Reviewers find reporting and segmentation limited for larger companies.
Sendlane
Pros
- Pricing is based on email sends with unlimited contact profiles, so large but rarely mailed lists cost no more.
- Support scales with account size, from 24/7 chat to dedicated success managers, Slack channels and dedicated IPs.
- Deep data integrations with Shopify and WooCommerce power abandoned cart, back-in-stock and review flows.
- Email, SMS, forms and reviews in one platform, with revenue attribution.
- The 60-day trial is longer than most competitors offer.
Cons
- Reviewers say costs rise sharply as sending volume grows.
- Fewer native integrations than larger rivals, according to some reviewers.
- SMS needs a monthly activation fee and is not available during the trial.
- Long-term product direction is uncertain after the Privy acquisition in 2026.
- The pricing page has inconsistencies and no annual price shown, so buyers need to talk to sales.
Not sold on either?
Frequently Asked Questions
MailerLite scores higher on our Marketing criteria: 7.1/10 against 6.3/10 for Sendlane. The largest gap is in Cost: 8/10 for MailerLite and 5/10 for Sendlane.
Sendlane costs less for 10 users: free on its Free Trial plan, against about $25/mo on its Power plan for MailerLite, billed monthly.
Yes, both MailerLite and Sendlane have a free plan.
MailerLite is the better fit for freelancers: we rate it 8/10 for them, against 2/10 for Sendlane.
