listmonk vs Odoo Comparison
Compare listmonk vs Odoo features, pricing, and more.
Last updated: November 2026
listmonk
6.6/10
listmonk is a free, open-source, self-hosted newsletter and mailing list manager. Technical teams use it to send high-volume email campaigns and transactional email through their own SMTP providers.
Odoo
7.2/10
Odoo is an open-source business suite whose CRM app handles leads, pipelines, calling, and reporting for small and mid-sized companies, with ERP modules available alongside it.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.6/10 | 7.2/10 |
| Scalability | 9/10 | 7/10 |
| Ease of Use | 4/10 | 5/10 |
| Customization | 9/10 | 9/10 |
| Security | 6/10 | 7/10 |
| Support | 3/10 | 5/10 |
| Cost | 10/10 | 8/10 |
| Integration | 5/10 | 8/10 |
| Analytics | 5/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | Contact for pricing | €31/user/mo Standard |
| Estimated cost for 10 users | Free Self-hosted (open source) | Free One App Free |
| Features | ||
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| Webinars | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
listmonk vs Odoo cost by team size
| Team size | listmonk | Odoo |
|---|---|---|
| 1 user | FreeSelf-hosted (open source) | FreeOne App Free |
| 5 users | FreeSelf-hosted (open source) | FreeOne App Free |
| 10 users | FreeSelf-hosted (open source) | FreeOne App Free |
| 25 users | FreeSelf-hosted (open source) | FreeOne App Free |
| 50 users | FreeSelf-hosted (open source) | FreeOne App Free |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose listmonk
- Higher Scalability score (9/10 vs 7/10)
- Higher Cost score (10/10 vs 8/10)
- Better fit for developers (9/10 vs 6/10)
Why choose Odoo
- Higher Integration score (8/10 vs 5/10)
- Higher Support score (5/10 vs 3/10)
- Better fit for small business (8/10 vs 5/10)
- Better fit for e-commerce (6/10 vs 3/10)
Pros & Cons
listmonk
Pros
- The software has no licence or per-subscriber fees. A reviewer estimates 100,000 subscribers on weekly sends costs about 45 USD a month in hosting and SES fees.
- Reviewers report it handles hundreds of thousands to millions of subscribers on modest hardware.
- Multi-SMTP queues with rate limiting let you mix providers such as SES, Postmark or Mailgun.
- SQL-based segmentation and Go templating give developers very fine control.
- It includes a transactional API, OIDC SSO, role-based permissions and scoped API tokens.
Cons
- You must set up and run Docker or the binary, PostgreSQL, a reverse proxy and SMTP yourself.
- Support comes only from the community on GitHub, with no SLA.
- It has no behavioural automation or drip sequences.
- Deliverability and list cleaning depend on your own DNS and provider configuration.
- Reviewers say it has fewer integrations, templates and tutorials than commercial platforms.
Odoo
Pros
- The free plan gives unlimited users on a single app, so a team can run the CRM at no license cost.
- CRM data flows natively into Odoo's Sales, Inventory, Invoicing, and Email Marketing apps, so quotes and stock checks happen without third-party connectors.
- Lead tools go beyond the basics, with predictive scoring, quota-based assignment, deduplication, and enrichment.
- It is open source and highly customizable through Studio, the API, or self-hosting.
Cons
- Reviewers often describe the interface and workflows as complex for new users.
- Setup usually needs internal staff or a paid implementation partner.
- Some users report slow performance with large datasets.
- Opinions on support and documentation quality are mixed, and paid support is email-only on weekdays.
Not sold on either?
Frequently Asked Questions
Odoo scores higher on our Marketing criteria: 7.2/10 against 6.6/10 for listmonk. The largest gap is in Integration: 5/10 for listmonk and 8/10 for Odoo.
Yes, both listmonk and Odoo have a free plan.
Listmonk is the better fit for developers: we rate it 9/10 for them, against 6/10 for Odoo.
