Keila vs Moosend: Complete Comparison (2026)
An in-depth comparison of Keila and Moosend to help you choose the right tool for your business.
Last updated: November 2026
Keila
5.8/10
Open-source, AGPL-licensed newsletter platform from Germany for sending email campaigns and running sign-up forms, available as an EU-hosted cloud service or self-hosted with Docker.
Moosend
6.9/10
Email marketing and automation platform with a drag-and-drop builder, workflows, landing pages and forms, priced by contact count for small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.8/10 | 6.9/10 |
| Scalability | 5/10 | 6/10 |
| Ease of Use | 6/10 | 8/10 |
| Customization | 7/10 | 6/10 |
| Security | 6/10 | 6/10 |
| Support | 4/10 | 6/10 |
| Cost | 9/10 | 9/10 |
| Integration | 3/10 | 6/10 |
| Analytics | 4/10 | 7/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | €8/mo Keila XS | $9/mo Pro |
| Estimated cost for 10 users | €8/mo Keila XS | Contact for pricing |
| Features | ||
| Email Marketing | ||
| Segmentation | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Landing Pages | Not listed | |
Keila vs Moosend cost by team size
| Team size | Keila | Moosend |
|---|---|---|
| 1 user | €8/moKeila XS | $9/moPro |
| 5 users | €8/moKeila XS | $9/moPro |
| 10 users | €8/moKeila XS | Contact for pricing |
| 25 users | €8/moKeila XS | Contact for pricing |
| 50 users | €8/moKeila XS | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Keila
- Higher Customization score (7/10 vs 6/10)
Why choose Moosend
- Higher Integration score (6/10 vs 3/10)
- Higher Analytics score (7/10 vs 4/10)
- Better fit for marketing teams (7/10 vs 4/10)
- Better fit for mid-market (6/10 vs 3/10)
Pros & Cons
Keila
Pros
- Fully open source under AGPLv3, with no proprietary premium features, so it can be self-hosted free with Docker.
- Pricing is based on emails sent and every plan includes unlimited contacts, which helps large lists that send rarely.
- The cloud is hosted in Germany and France, which suits organisations with GDPR concerns.
- Several editing modes are available, including a block editor, Markdown, MJML and plain text, plus Liquid personalisation.
- Mail can go out through your own SMTP, SES, Mailgun, Postmark or SendGrid account.
Cons
- There is no free cloud plan, and pricing is listed only for monthly billing.
- Automation is basic, and the template library is small, according to comparison reviews.
- There are few integrations, and the Zapier connector is still in private beta.
- No security certifications are published.
- It has no e-commerce, SMS or landing page builder features.
Moosend
Pros
- Entry price is low: Pro was reported at 9 USD per month for 500 contacts, and annual billing takes 20% off.
- Prebuilt automation recipes include abandoned cart, repeat purchase and loyalty flows driven by website tracking.
- A/B campaigns can test subject line, content or sender, then send the winner to the rest of the list automatically.
- Nonprofits get an extra 25% off on top of the annual discount.
- Capterra reviewers rate it highly overall and often praise the support team.
Cons
- Transactional email, dedicated IPs and SSO are not in Pro and need a custom-priced plan.
- Support is 24/5 email and live chat. The Enterprise tier adds priority support, but there is no 24/7 coverage.
- About 80 native integrations, so less common tools need Zapier or similar connectors.
- Reviewers find the template range limited and the landing pages fairly basic.
- Prices are only in US dollars, and there is no permanent free plan, only a 30-day trial.
Not sold on either?
Frequently Asked Questions
Moosend scores higher on our Marketing criteria: 6.9/10 against 5.8/10 for Keila. The largest gap is in Analytics: 4/10 for Keila and 7/10 for Moosend.
No, neither Keila nor Moosend lists a free plan.
Moosend is the better fit for marketing teams: we rate it 7/10 for them, against 4/10 for Keila.
