Iconosquare vs Mautic: Complete Comparison (2026)
An in-depth comparison of Iconosquare and Mautic to help you choose the right tool for your business.
Last updated: November 2026
Iconosquare
7/10
Iconosquare is an analytics-focused social media management platform for brands and agencies to schedule posts, track performance, monitor competitors and report results.
Mautic
6.5/10
Mautic is free, open source, self-hosted marketing automation software. It covers email, landing pages, segmentation, lead scoring and multichannel campaigns for businesses that want control of their data.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 7/10 | 6.5/10 |
| Scalability | 6/10 | 6/10 |
| Ease of Use | 8/10 | 4/10 |
| Customization | 7/10 | 9/10 |
| Security | 7/10 | 6/10 |
| Support | 6/10 | 3/10 |
| Cost | 8/10 | 10/10 |
| Integration | 5/10 | 6/10 |
| Analytics | 9/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | €12/mo Starter | Contact for pricing |
| Estimated cost for 10 users | €139/mo Custom | Free Open Source (self-hosted) |
| Features | ||
| A/B Testing | Not listed | |
| Competitor Analysis | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| Social Media Analytics | Not listed | |
| Social Media Scheduling | Not listed | |
| TikTok Analytics | Not listed | |
Iconosquare vs Mautic cost by team size
| Team size | Iconosquare | Mautic |
|---|---|---|
| 1 user | FreeFree | FreeOpen Source (self-hosted) |
| 5 users | €139/moCustom | FreeOpen Source (self-hosted) |
| 10 users | €139/moCustom | FreeOpen Source (self-hosted) |
| 25 users | €139/moCustom | FreeOpen Source (self-hosted) |
| 50 users | €139/moCustom | FreeOpen Source (self-hosted) |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Iconosquare
- Higher Ease of Use score (8/10 vs 4/10)
- Higher Analytics score (9/10 vs 5/10)
- Better fit for small business (7/10 vs 5/10)
Why choose Mautic
- Higher Customization score (9/10 vs 7/10)
- Higher Cost score (10/10 vs 8/10)
Pros & Cons
Iconosquare
Pros
- Analytics depth is the standout, with drag-and-drop dashboards, 100+ metrics and long Instagram history.
- Automated scheduled reports save agencies and marketers time on monthly client reporting.
- Entry pricing is low, with a free plan and Starter from 9 euros per month billed yearly.
- 14-day trial without a credit card and self-serve cancellation.
- EU-based vendor stating GDPR compliance, with ISO 27001 and EU hosting at group level.
Cons
- Reviewers repeatedly report social accounts disconnecting and occasional failed auto-publishing.
- Metrics sometimes differ from native Instagram or Meta numbers.
- LinkedIn and X analytics are shallower than Instagram and Facebook coverage.
- Only one user until the Scale plan; white-label reports are limited to Custom.
- No native CRM or Google Analytics connector.
Mautic
Pros
- There are no licence or per-contact fees, so costs stay flat as your contact list grows.
- Self-hosting gives you full control of your data, which helps with GDPR and data sovereignty.
- The core feature set is broad: a visual campaign builder, lead scoring, segments, forms, landing pages and email A/B testing.
- The open source code, REST API and plugin system allow deep customisation.
Cons
- Reviewers describe a steep learning curve and a difficult installation for non-technical users.
- Support comes from the community unless you pay a partner, and there is no vendor ticketing.
- Upgrades should be run from the command line, and reviewers mention slow development and patchy documentation.
- Email A/B testing works only with segment emails.
Not sold on either?
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Shown here because it fits this topic. It is not part of our rankings. How we rank tools
Frequently Asked Questions
Iconosquare scores higher on our Marketing criteria: 7/10 against 6.5/10 for Mautic. The largest gap is in Analytics: 9/10 for Iconosquare and 5/10 for Mautic.
Yes, both Iconosquare and Mautic have a free plan.
Iconosquare is the better fit for small business: we rate it 7/10 for them, against 5/10 for Mautic.
