Iconosquare vs MailWizz: Complete Comparison (2026)
An in-depth comparison of Iconosquare and MailWizz to help you choose the right tool for your business.
Last updated: November 2026
Iconosquare
7/10
Iconosquare is an analytics-focused social media management platform for brands and agencies to schedule posts, track performance, monitor competitors and report results.
MailWizz
6.3/10
MailWizz is a self-hosted PHP email marketing application. Businesses, agencies, and resellers install it on their own server and send through SMTP or providers like Amazon SES.
Feature-by-Feature Comparison
| Feature | | M MailWizz |
|---|---|---|
| Scores | ||
| Overall Rating | 7/10 | 6.3/10 |
| Analytics | 9/10 | 6/10 |
| Cost | 8/10 | 9/10 |
| Customization | 7/10 | 8/10 |
| Ease of Use | 8/10 | 4/10 |
| Integration | 5/10 | 6/10 |
| Scalability | 6/10 | 7/10 |
| Security | 7/10 | 5/10 |
| Support | 6/10 | 4/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | €12/mo Starter | Contact for pricing |
| Estimated cost for 10 users | €139/mo Custom | Contact for pricing |
| Features | ||
| A/B Testing | Not listed | |
| Competitor Analysis | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| Social Media Analytics | Not listed | |
| Social Media Scheduling | Not listed | |
| TikTok Analytics | Not listed | |
Iconosquare vs MailWizz cost by team size
| Team size | Iconosquare | MailWizz |
|---|---|---|
| 1 user | FreeFree | Contact for pricing |
| 5 users | €139/moCustom | Contact for pricing |
| 10 users | €139/moCustom | Contact for pricing |
| 25 users | €139/moCustom | Contact for pricing |
| 50 users | €139/moCustom | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Iconosquare
- Has a free plan (MailWizz does not)
- Higher Ease of Use score (8/10 vs 4/10)
- Higher Analytics score (9/10 vs 6/10)
- Better fit for marketing teams (7/10 vs 5/10)
MWhy choose MailWizz
- Higher Cost score (9/10 vs 8/10)
- Higher Customization score (8/10 vs 7/10)
Pros & Cons
Iconosquare
Pros
- Analytics depth is the standout, with drag-and-drop dashboards, 100+ metrics and long Instagram history.
- Automated scheduled reports save agencies and marketers time on monthly client reporting.
- Entry pricing is low, with a free plan and Starter from 9 euros per month billed yearly.
- 14-day trial without a credit card and self-serve cancellation.
- EU-based vendor stating GDPR compliance, with ISO 27001 and EU hosting at group level.
Cons
- Reviewers repeatedly report social accounts disconnecting and occasional failed auto-publishing.
- Metrics sometimes differ from native Instagram or Meta numbers.
- LinkedIn and X analytics are shallower than Instagram and Facebook coverage.
- Only one user until the Scale plan; white-label reports are limited to Custom.
- No native CRM or Google Analytics connector.
MMailWizz
Pros
- The license fee replaces per-subscriber pricing, so costs stay flat as lists grow to large sizes.
- Unlimited delivery servers across SMTP, Amazon SES, SendGrid, Mailgun, and others, with failover.
- The Extended license allows agencies to run a white-label multi-customer email SaaS.
- Built-in A/B test campaigns, autoresponders, recurring campaigns, surveys, and a landing page builder.
- You keep full control of subscriber data on your own infrastructure.
Cons
- Installing, updating, and security patching on your own server are your job.
- Deliverability, IP warming, and SPF, DKIM, and DMARC setup are not managed for you.
- Reviewers describe the PHP interface as dated.
- Only one month of Premium Support is included, and longer support requires paid packs.
- No native SMS or ecommerce abandoned-cart features were found.
Not sold on either?
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Shown here because it fits this topic. It is not part of our rankings. How we rank tools
Frequently Asked Questions
Iconosquare scores higher on our Marketing criteria: 7/10 against 6.3/10 for MailWizz. The largest gap is in Ease of Use: 8/10 for Iconosquare and 4/10 for MailWizz.
Iconosquare has a free plan; MailWizz does not list one.
Iconosquare is the better fit for marketing teams: we rate it 7/10 for them, against 5/10 for MailWizz.
