HubSpot Sales Hub vs Sugar Sell: Complete Comparison (2026)
An in-depth comparison of HubSpot Sales Hub and Sugar Sell to help you choose the right tool for your business.
Last updated: November 2026
HubSpot Sales Hub
6.8/10
Sales CRM and engagement software from HubSpot with pipelines, sequences, calling, forecasting and AI agents, aimed at sales teams from small businesses to enterprises.
Sugar Sell
6.4/10
Sugar Sell is the sales CRM from SugarAI, formerly SugarCRM. It covers pipeline, forecasting, workflow automation and ERP-informed AI selling for mid-sized and larger B2B sales teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 6.4/10 |
| Analytics | 7/10 | 7/10 |
| Cost | 4/10 | 4/10 |
| Customization | 6/10 | 8/10 |
| Ease of Use | 8/10 | 6/10 |
| Integration | 9/10 | 7/10 |
| Scalability | 7/10 | 7/10 |
| Security | 7/10 | 7/10 |
| Support | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $20/user/mo Starter | $68/user/mo Standard+ |
| Estimated cost for 10 users | $200/mo Starter | Contact for pricing |
| Features | ||
| Built-in Calling | Not listed | |
| Collaboration | ||
| Lead Management | ||
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | ||
| Contact Management | ||
| Reporting & Analytics | ||
| Mobile Access | ||
| Marketing Automation | Not listed | |
HubSpot Sales Hub vs Sugar Sell cost by team size
| Team size | HubSpot Sales Hub | Sugar Sell |
|---|---|---|
| 1 user | FreeFree | Contact for pricing |
| 5 users | $100/moStarter | Contact for pricing |
| 10 users | $200/moStarter | Contact for pricing |
| 25 users | $500/moStarter | Contact for pricing |
| 50 users | $1,000/moStarter | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose HubSpot Sales Hub
- Has a free plan (Sugar Sell does not)
- Higher Ease of Use score (8/10 vs 6/10)
- Higher Integration score (9/10 vs 7/10)
- Better fit for small business (8/10 vs 3/10)
- Better fit for startups (8/10 vs 3/10)
Why choose Sugar Sell
- Higher Customization score (8/10 vs 6/10)
Pros & Cons
HubSpot Sales Hub
Pros
- The free tier for two users and the low-cost Starter edition let small teams try the CRM before committing.
- Built-in calling with a power dialer and voicemail drops includes minutes and phone numbers in every paid edition.
- The HubSpot Marketplace lists more than 2,000 integrations, and Gmail and Outlook extensions let reps work from their inbox.
- It shares one CRM with HubSpot's marketing and service hubs, so data stays unified across departments.
- Professional adds forecasting, conversation intelligence and LinkedIn Sales Navigator sync.
Cons
- Professional and Enterprise carry one-time onboarding fees of $1,500 and $3,500.
- Full workflows and forecasting are reserved for higher tiers, so per-seat costs rise sharply as needs grow.
- Trustpilot reviewers complain about confusing pricing, weak post-sale support and contracts that are hard to exit.
- Some users find workflow setup tedious and say it can require a HubSpot expert.
- Enterprise is offered on annual billing only.
Sugar Sell
Pros
- Combines CRM records with ERP order history to produce reorder, cross-sell and churn signals, which suits distributors and manufacturers.
- Workflows, business processes and dashboards are highly configurable without moving to a separate platform.
- Security attestations are documented, including ISO 27001:2022 and SOC 2 Type II, with regional hosting options.
- Support tiers come with published P1 response targets, from 4 business hours down to 1 hour around the clock.
Cons
- A reported 15-user minimum with annual-only billing puts the entry cost above $12,000 a year.
- Email sync on the base plan and the ERP-driven AI in the Precision+ tiers cost extra.
- Cloud deployments throttle API traffic above 20 requests per second and do not allow direct database access.
- Reviewers point to a learning curve and a setup that can take weeks to months with a dedicated admin.
Not sold on either?
Frequently Asked Questions
HubSpot Sales Hub scores higher on our AI Software criteria: 6.8/10 against 6.4/10 for Sugar Sell. The largest gap is in Customization: 6/10 for HubSpot Sales Hub and 8/10 for Sugar Sell.
HubSpot Sales Hub has a free plan; Sugar Sell does not list one.
HubSpot Sales Hub is the better fit for small business: we rate it 8/10 for them, against 3/10 for Sugar Sell.
