HubSpot Sales Hub vs Reply.io: Complete Comparison (2026)
An in-depth comparison of HubSpot Sales Hub and Reply.io to help you choose the right tool for your business.
Last updated: November 2026
HubSpot Sales Hub
6.8/10
Sales CRM and engagement software from HubSpot with pipelines, sequences, calling, forecasting and AI agents, aimed at sales teams from small businesses to enterprises.
Reply.io
6.1/10
Reply.io is a sales engagement platform that automates multichannel outbound sequences across email, LinkedIn, calls, SMS and WhatsApp, and includes an AI SDR, for B2B sales teams and agencies.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 6.1/10 |
| Analytics | 7/10 | 7/10 |
| Cost | 4/10 | 5/10 |
| Customization | 6/10 | 6/10 |
| Ease of Use | 8/10 | 5/10 |
| Integration | 9/10 | 7/10 |
| Scalability | 7/10 | 7/10 |
| Security | 7/10 | 5/10 |
| Support | 6/10 | 8/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $20/user/mo Starter | $59/user/mo Email Volume (1,000 active contacts) |
| Estimated cost for 10 users | $200/mo Starter | $590/mo Email Volume (1,000 active contacts) |
| Features | ||
| Built-in Calling | ||
| Collaboration | Not listed | |
| Lead Management | ||
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | Not listed | |
| Contact Management | ||
| Reporting & Analytics | ||
| Mobile Access | Not listed | |
HubSpot Sales Hub vs Reply.io cost by team size
HubSpot Sales Hub costs less at every team size we checked.
| Team size | HubSpot Sales Hub | Reply.io |
|---|---|---|
| 1 user | FreeFree | $59/moEmail Volume (1,000 active contacts) |
| 5 users | $100/moStarter | $295/moEmail Volume (1,000 active contacts) |
| 10 users | $200/moStarter | $590/moEmail Volume (1,000 active contacts) |
| 25 users | $500/moStarter | $1,475/moEmail Volume (1,000 active contacts) |
| 50 users | $1,000/moStarter | $2,950/moEmail Volume (1,000 active contacts) |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose HubSpot Sales Hub
- Has a free plan (Reply.io does not)
- Lower estimated cost for 10 users: $200/mo vs $590/mo
- Higher Ease of Use score (8/10 vs 5/10)
- Higher Integration score (9/10 vs 7/10)
- Better fit for small business (8/10 vs 5/10)
Why choose Reply.io
- Higher Support score (8/10 vs 6/10)
- Higher Cost score (5/10 vs 4/10)
- Better fit for agencies (8/10 vs 6/10)
Pros & Cons
HubSpot Sales Hub
Pros
- The free tier for two users and the low-cost Starter edition let small teams try the CRM before committing.
- Built-in calling with a power dialer and voicemail drops includes minutes and phone numbers in every paid edition.
- The HubSpot Marketplace lists more than 2,000 integrations, and Gmail and Outlook extensions let reps work from their inbox.
- It shares one CRM with HubSpot's marketing and service hubs, so data stays unified across departments.
- Professional adds forecasting, conversation intelligence and LinkedIn Sales Navigator sync.
Cons
- Professional and Enterprise carry one-time onboarding fees of $1,500 and $3,500.
- Full workflows and forecasting are reserved for higher tiers, so per-seat costs rise sharply as needs grow.
- Trustpilot reviewers complain about confusing pricing, weak post-sale support and contracts that are hard to exit.
- Some users find workflow setup tedious and say it can require a HubSpot expert.
- Enterprise is offered on annual billing only.
Reply.io
Pros
- Covers email, LinkedIn, calls, SMS and WhatsApp in one sequence builder
- Reviewers repeatedly praise fast, helpful customer support
- From 10,000 contacts, Email Volume tiers include unlimited users, which suits growing teams
- Native HubSpot, Salesforce and Pipedrive syncs plus Zapier
Cons
- Users say total cost is high once add-ons, credits and telephony fees are added
- The interface feels overwhelming to new users and takes time to learn
- Some users report sync glitches and billing disputes
- It is not a full CRM, so deal and pipeline management needs a separate tool
Not sold on either?
Frequently Asked Questions
HubSpot Sales Hub scores higher on our AI Software criteria: 6.8/10 against 6.1/10 for Reply.io. The largest gap is in Ease of Use: 8/10 for HubSpot Sales Hub and 5/10 for Reply.io.
HubSpot Sales Hub costs less for 10 users: about $200/mo on its Starter plan, against about $590/mo on its Email Volume (1,000 active contacts) plan for Reply.io, billed monthly.
HubSpot Sales Hub has a free plan; Reply.io does not list one.
HubSpot Sales Hub is the better fit for small business: we rate it 8/10 for them, against 5/10 for Reply.io.
