HighLevel vs Odoo Comparison
Compare HighLevel vs Odoo features, pricing, and more.
Last updated: November 2026
HighLevel
6.2/10
All-in-one CRM and marketing automation platform, sold mainly to agencies that manage and resell software to many client sub-accounts.
Odoo
7.2/10
Odoo is an open-source business suite whose CRM app handles leads, pipelines, calling, and reporting for small and mid-sized companies, with ERP modules available alongside it.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.2/10 | 7.2/10 |
| Customization | 8/10 | 9/10 |
| Analytics | 6/10 | 7/10 |
| Integration | 7/10 | 8/10 |
| Support | 5/10 | 5/10 |
| Ease of Use | 4/10 | 5/10 |
| Security | 6/10 | 7/10 |
| Cost | 6/10 | 8/10 |
| Scalability | 7/10 | 7/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $97/mo Starter | €31/user/mo Standard |
| Estimated cost for 10 users | $97/mo Starter | Free One App Free |
| Features | ||
| Built-in Calling | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Marketing Automation | ||
| Mobile Access | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
| Opportunity Management | Not listed | |
HighLevel vs Odoo cost by team size
| Team size | HighLevel | Odoo |
|---|---|---|
| 1 user | $97/moStarter | FreeOne App Free |
| 5 users | $97/moStarter | FreeOne App Free |
| 10 users | $97/moStarter | FreeOne App Free |
| 25 users | $97/moStarter | FreeOne App Free |
| 50 users | $97/moStarter | FreeOne App Free |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose HighLevel
Our data shows no clear advantage over Odoo.
Why choose Odoo
- Has a free plan (HighLevel does not)
- Higher Cost score (8/10 vs 6/10)
- Higher Customization score (9/10 vs 8/10)
- Better fit for developers (6/10 vs 2/10)
- Better fit for mid-market (8/10 vs 5/10)
Pros & Cons
HighLevel
Pros
- Flat plan pricing with unlimited contacts and users, so adding team members does not raise the bill.
- Agencies can white-label the platform and rebill usage costs to clients, often with a markup, on the Unlimited and Founder plans.
- SaaS mode on the $497 plan lets agencies resell the software under their own brand as a recurring product.
- Combines CRM, SMS, email, funnels, workflows and calling, replacing several separate tools.
Cons
- Usage fees for SMS, email, calls, phone numbers and AI come on top of the plan price. Reviewers report real bills well above list price.
- Reviewers often cite a learning curve of several weeks before the automation features are productive.
- Reviews describe support quality as inconsistent and mention occasional platform stability issues.
- Key extras such as HIPAA compliance ($297 a month) and premium support ($500 a month) cost extra below Enterprise.
Odoo
Pros
- The free plan gives unlimited users on a single app, so a team can run the CRM at no license cost.
- CRM data flows natively into Odoo's Sales, Inventory, Invoicing, and Email Marketing apps, so quotes and stock checks happen without third-party connectors.
- Lead tools go beyond the basics, with predictive scoring, quota-based assignment, deduplication, and enrichment.
- It is open source and highly customizable through Studio, the API, or self-hosting.
Cons
- Reviewers often describe the interface and workflows as complex for new users.
- Setup usually needs internal staff or a paid implementation partner.
- Some users report slow performance with large datasets.
- Opinions on support and documentation quality are mixed, and paid support is email-only on weekdays.
Not sold on either?
Frequently Asked Questions
Odoo scores higher on our CRM criteria: 7.2/10 against 6.2/10 for HighLevel. The largest gap is in Cost: 6/10 for HighLevel and 8/10 for Odoo.
Odoo has a free plan; HighLevel does not list one.
Odoo is the better fit for developers: we rate it 6/10 for them, against 2/10 for HighLevel.
