HighLevel vs MailerLite Comparison
Compare HighLevel vs MailerLite features, pricing, and more.
Last updated: November 2026
HighLevel
6.2/10
All-in-one CRM and marketing automation platform, sold mainly to agencies that manage and resell software to many client sub-accounts.
MailerLite
7.1/10
MailerLite is an email marketing platform for small businesses and creators, combining newsletters, automations, landing pages, sites, forms and digital product sales.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.2/10 | 7.1/10 |
| Scalability | 7/10 | 6/10 |
| Ease of Use | 4/10 | 9/10 |
| Customization | 8/10 | 7/10 |
| Security | 6/10 | 6/10 |
| Support | 5/10 | 5/10 |
| Cost | 6/10 | 8/10 |
| Integration | 7/10 | 7/10 |
| Analytics | 6/10 | 6/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $97/mo Starter | $12/mo Comfort |
| Estimated cost for 10 users | $97/mo Starter | $25/mo Power |
| Features | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
HighLevel vs MailerLite cost by team size
MailerLite costs less at every team size we checked.
| Team size | HighLevel | MailerLite |
|---|---|---|
| 1 user | $97/moStarter | FreeFree |
| 5 users | $97/moStarter | $25/moPower |
| 10 users | $97/moStarter | $25/moPower |
| 25 users | $97/moStarter | $25/moPower |
| 50 users | $97/moStarter | $25/moPower |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose HighLevel
- Higher Scalability score (7/10 vs 6/10)
- Higher Customization score (8/10 vs 7/10)
Why choose MailerLite
- Has a free plan (HighLevel does not)
- Lower estimated cost for 10 users: $25/mo vs $97/mo
- Higher Ease of Use score (9/10 vs 4/10)
- Higher Cost score (8/10 vs 6/10)
- Better fit for freelancers (8/10 vs 5/10)
Pros & Cons
HighLevel
Pros
- Flat plan pricing with unlimited contacts and users, so adding team members does not raise the bill.
- Agencies can white-label the platform and rebill usage costs to clients, often with a markup, on the Unlimited and Founder plans.
- SaaS mode on the $497 plan lets agencies resell the software under their own brand as a recurring product.
- Combines CRM, SMS, email, funnels, workflows and calling, replacing several separate tools.
Cons
- Usage fees for SMS, email, calls, phone numbers and AI come on top of the plan price. Reviewers report real bills well above list price.
- Reviewers often cite a learning curve of several weeks before the automation features are productive.
- Reviews describe support quality as inconsistent and mention occasional platform stability issues.
- Key extras such as HIPAA compliance ($297 a month) and premium support ($500 a month) cost extra below Enterprise.
MailerLite
Pros
- The interface is clean, and reviewers say automations are quick to set up even for first-time users.
- Automations are included even on the free plan.
- Paid plans start at $12 a month, which reviewers say is cheaper than Mailchimp or Constant Contact.
- Native e-commerce integrations with Shopify, WooCommerce and Stripe feed purchase-based automations.
- Reviewers report deliverability ranking first in an independent EmailToolTester test.
Cons
- Many users report accounts suspended or terminated with little warning and difficult appeals.
- Support is email-only on Comfort, and some reviewers say replies are slow.
- The free plan has been cut more than once and now allows only 250 subscribers.
- Prices rise steeply as the list grows, according to a competitor's analysis.
- Reviewers find reporting and segmentation limited for larger companies.
Not sold on either?
Frequently Asked Questions
MailerLite scores higher on our Marketing criteria: 7.1/10 against 6.2/10 for HighLevel. The largest gap is in Ease of Use: 4/10 for HighLevel and 9/10 for MailerLite.
MailerLite costs less for 10 users: about $25/mo on its Power plan, against about $97/mo on its Starter plan for HighLevel, billed monthly.
MailerLite has a free plan; HighLevel does not list one.
MailerLite is the better fit for freelancers: we rate it 8/10 for them, against 5/10 for HighLevel.
