folk vs HubSpot Sales Hub: Complete Comparison (2026)
An in-depth comparison of folk and HubSpot Sales Hub to help you choose the right tool for your business.
Last updated: November 2026
folk
6.3/10
folk is a lightweight AI-assisted CRM for small sales, agency and relationship-driven teams that combines contact capture, enrichment, pipelines and email or LinkedIn sequences.
HubSpot Sales Hub
6.8/10
Sales CRM and engagement software from HubSpot with pipelines, sequences, calling, forecasting and AI agents, aimed at sales teams from small businesses to enterprises.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 6.8/10 |
| Analytics | 4/10 | 7/10 |
| Cost | 6/10 | 4/10 |
| Customization | 6/10 | 6/10 |
| Ease of Use | 9/10 | 8/10 |
| Integration | 6/10 | 9/10 |
| Scalability | 5/10 | 7/10 |
| Security | 6/10 | 7/10 |
| Support | 7/10 | 6/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $30/user/mo Standard | $20/user/mo Starter |
| Estimated cost for 10 users | $300/mo Standard | $200/mo Starter |
| Features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | ||
| Collaboration | ||
| Lead Management | ||
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | ||
| Contact Management | ||
| Reporting & Analytics | ||
| Mobile Access | ||
folk vs HubSpot Sales Hub cost by team size
HubSpot Sales Hub costs less at every team size we checked.
| Team size | folk | HubSpot Sales Hub |
|---|---|---|
| 1 user | $30/moStandard | FreeFree |
| 5 users | $150/moStandard | $100/moStarter |
| 10 users | $300/moStandard | $200/moStarter |
| 25 users | $750/moStandard | $500/moStarter |
| 50 users | $1,500/moStandard | $1,000/moStarter |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose folk
- Higher Cost score (6/10 vs 4/10)
- Higher Ease of Use score (9/10 vs 8/10)
- Better fit for agencies (8/10 vs 6/10)
- Better fit for consultancies (8/10 vs 6/10)
Why choose HubSpot Sales Hub
- Has a free plan (folk does not)
- Lower estimated cost for 10 users: $200/mo vs $300/mo
- Higher Analytics score (7/10 vs 4/10)
- Higher Integration score (9/10 vs 6/10)
- Better fit for mid-market (8/10 vs 4/10)
Pros & Cons
folk
Pros
- Reviewers repeatedly say non-technical teams can set it up and learn the spreadsheet-like interface within about an hour.
- The folkX Chrome extension captures contacts from LinkedIn, Sales Navigator, Gmail and WhatsApp in one click.
- Enrichment, email and LinkedIn sequences, and call recording replace several separate prospecting tools.
- Every plan includes unlimited contacts and unlimited members.
- Users often praise support for responsiveness during setup and migration.
Cons
- Reporting is basic, and dashboards are only available on Premium and above.
- Most of the advertised 5,000+ integrations run through Zapier or Make rather than native connectors.
- Per-seat prices plus credit caps on enrichment and AI fields make costs climb as the team grows.
- There is no free plan, and the workspace is blocked when the 14-day trial ends.
- Users report duplicate contacts after Sales Navigator imports and inconsistent Gmail sync.
HubSpot Sales Hub
Pros
- The free tier for two users and the low-cost Starter edition let small teams try the CRM before committing.
- Built-in calling with a power dialer and voicemail drops includes minutes and phone numbers in every paid edition.
- The HubSpot Marketplace lists more than 2,000 integrations, and Gmail and Outlook extensions let reps work from their inbox.
- It shares one CRM with HubSpot's marketing and service hubs, so data stays unified across departments.
- Professional adds forecasting, conversation intelligence and LinkedIn Sales Navigator sync.
Cons
- Professional and Enterprise carry one-time onboarding fees of $1,500 and $3,500.
- Full workflows and forecasting are reserved for higher tiers, so per-seat costs rise sharply as needs grow.
- Trustpilot reviewers complain about confusing pricing, weak post-sale support and contracts that are hard to exit.
- Some users find workflow setup tedious and say it can require a HubSpot expert.
- Enterprise is offered on annual billing only.
Not sold on either?
Frequently Asked Questions
HubSpot Sales Hub scores higher on our AI Software criteria: 6.8/10 against 6.3/10 for folk. The largest gap is in Analytics: 4/10 for folk and 7/10 for HubSpot Sales Hub.
HubSpot Sales Hub costs less for 10 users: about $200/mo on its Starter plan, against about $300/mo on its Standard plan for folk, billed monthly.
HubSpot Sales Hub has a free plan; folk does not list one.
HubSpot Sales Hub is the better fit for mid-market: we rate it 8/10 for them, against 4/10 for folk.
