EmailOctopus vs Moosend Comparison
Compare EmailOctopus vs Moosend features, pricing, and more.
Last updated: November 2026
EmailOctopus
5.9/10
EmailOctopus is a low-cost email newsletter and campaign tool for small businesses, creators and nonprofits, with forms, landing pages and basic automations.
Moosend
6.9/10
Email marketing and automation platform with a drag-and-drop builder, workflows, landing pages and forms, priced by contact count for small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.9/10 | 6.9/10 |
| Analytics | 3/10 | 7/10 |
| Cost | 9/10 | 9/10 |
| Customization | 4/10 | 6/10 |
| Ease of Use | 8/10 | 8/10 |
| Integration | 4/10 | 6/10 |
| Scalability | 6/10 | 6/10 |
| Security | 5/10 | 6/10 |
| Support | 7/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $10/mo Pro (500 subscribers) | $9/mo Pro |
| Estimated cost for 10 users | $10/mo Pro (500 subscribers) | Contact for pricing |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | Not listed | |
| Webinars | Not listed | |
EmailOctopus vs Moosend cost by team size
EmailOctopus costs less at 1 user; Moosend costs less at 5 users.
| Team size | EmailOctopus | Moosend |
|---|---|---|
| 1 user | FreeStarter | $9/moPro |
| 5 users | $10/moPro (500 subscribers) | $9/moPro |
| 10 users | $10/moPro (500 subscribers) | Contact for pricing |
| 25 users | $10/moPro (500 subscribers) | Contact for pricing |
| 50 users | $10/moPro (500 subscribers) | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose EmailOctopus
- Has a free plan (Moosend does not)
- Higher Support score (7/10 vs 6/10)
- Better fit for freelancers (8/10 vs 6/10)
Why choose Moosend
- Higher Analytics score (7/10 vs 3/10)
- Higher Customization score (6/10 vs 4/10)
- Better fit for e-commerce (8/10 vs 2/10)
- Better fit for marketing teams (7/10 vs 4/10)
- Includes A/B Testing, which EmailOctopus lacks
Pros & Cons
EmailOctopus
Pros
- The free plan covers up to 2,500 subscribers and 10,000 emails a month, more than many rivals offer for free.
- Pro pricing is low, starting around $10 a month for 500 subscribers, with a 20 percent lifetime discount for nonprofits.
- Reviewers on Capterra and GetApp say beginners can set it up quickly and the interface is easy to learn.
- Live chat support was fast in testing, connecting in about 40 seconds.
- Pro includes unlimited users, landing pages and forms.
Cons
- There is no built-in A/B testing, and automation triggers are basic, with no abandoned-cart flows.
- Shopify, WooCommerce and most other apps connect only through Zapier or Make, with limited functionality.
- Reporting is basic, with no heatmaps, custom reports or revenue tracking.
- The editor and landing page design controls are limited, with only five landing page templates.
- Contacts that appear in more than one list are counted, and billed, more than once.
Moosend
Pros
- Entry price is low: Pro was reported at 9 USD per month for 500 contacts, and annual billing takes 20% off.
- Prebuilt automation recipes include abandoned cart, repeat purchase and loyalty flows driven by website tracking.
- A/B campaigns can test subject line, content or sender, then send the winner to the rest of the list automatically.
- Nonprofits get an extra 25% off on top of the annual discount.
- Capterra reviewers rate it highly overall and often praise the support team.
Cons
- Transactional email, dedicated IPs and SSO are not in Pro and need a custom-priced plan.
- Support is 24/5 email and live chat. The Enterprise tier adds priority support, but there is no 24/7 coverage.
- About 80 native integrations, so less common tools need Zapier or similar connectors.
- Reviewers find the template range limited and the landing pages fairly basic.
- Prices are only in US dollars, and there is no permanent free plan, only a 30-day trial.
Not sold on either?
Frequently Asked Questions
Moosend scores higher on our Marketing criteria: 6.9/10 against 5.9/10 for EmailOctopus. The largest gap is in Analytics: 3/10 for EmailOctopus and 7/10 for Moosend.
EmailOctopus has a free plan; Moosend does not list one.
Moosend is the better fit for e-commerce: we rate it 8/10 for them, against 2/10 for EmailOctopus.
Moosend has A/B Testing and E-commerce Features, which EmailOctopus lacks.
