Efficy CRM vs MailerLite Comparison
Compare Efficy CRM vs MailerLite features, pricing, and more.
Last updated: November 2026
Efficy CRM
6.3/10
Efficy is a Brussels-made CRM suite for sales, marketing and customer service, aimed at mid-sized and larger European organisations needing customization and GDPR-focused data handling.
MailerLite
7.1/10
MailerLite is an email marketing platform for small businesses and creators, combining newsletters, automations, landing pages, sites, forms and digital product sales.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 7.1/10 |
| Scalability | 7/10 | 6/10 |
| Ease of Use | 6/10 | 9/10 |
| Customization | 8/10 | 7/10 |
| Security | 7/10 | 6/10 |
| Support | 7/10 | 5/10 |
| Cost | 5/10 | 8/10 |
| Integration | 5/10 | 7/10 |
| Analytics | 6/10 | 6/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | €69/user/mo Core Essentials | $12/mo Comfort |
| Estimated cost for 10 users | €690/mo Core Essentials | $25/mo Power |
| Features | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
Efficy CRM vs MailerLite cost by team size
| Team size | Efficy CRM | MailerLite |
|---|---|---|
| 1 user | €69/moCore Essentials | FreeFree |
| 5 users | €345/moCore Essentials | $25/moPower |
| 10 users | €690/moCore Essentials | $25/moPower |
| 25 users | €1,725/moCore Essentials | $25/moPower |
| 50 users | €3,450/moCore Essentials | $25/moPower |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Efficy CRM
- Higher Support score (7/10 vs 5/10)
- Higher Scalability score (7/10 vs 6/10)
- Better fit for enterprise (7/10 vs 4/10)
- Better fit for mid-market (8/10 vs 5/10)
Why choose MailerLite
- Has a free plan (Efficy CRM does not)
- Higher Ease of Use score (9/10 vs 6/10)
- Higher Cost score (8/10 vs 5/10)
- Better fit for freelancers (8/10 vs 2/10)
- Better fit for startups (8/10 vs 3/10)
Pros & Cons
Efficy CRM
Pros
- The data model is highly configurable, so entities can be linked into a full 360-degree customer view.
- GDPR compliance is built in, and some products offer in-country data hosting, which suits European and public-sector buyers.
- Reviewers often call support responsive and helpful.
- The mobile app gives field sales staff opportunities, calling, business card scanning and offline use.
- Marketing automation is available from Efficy's own Apsis platform.
Cons
- There are fewer ready-made third-party integrations than at the large US CRM vendors.
- Advanced customization and implementation often need help from Efficy or a partner.
- Some users find the interface dated and the learning curve steep.
- Prices are not fully transparent, and third-party sites list different figures and tiers.
- The mobile app does not have the full desktop feature set.
MailerLite
Pros
- The interface is clean, and reviewers say automations are quick to set up even for first-time users.
- Automations are included even on the free plan.
- Paid plans start at $12 a month, which reviewers say is cheaper than Mailchimp or Constant Contact.
- Native e-commerce integrations with Shopify, WooCommerce and Stripe feed purchase-based automations.
- Reviewers report deliverability ranking first in an independent EmailToolTester test.
Cons
- Many users report accounts suspended or terminated with little warning and difficult appeals.
- Support is email-only on Comfort, and some reviewers say replies are slow.
- The free plan has been cut more than once and now allows only 250 subscribers.
- Prices rise steeply as the list grows, according to a competitor's analysis.
- Reviewers find reporting and segmentation limited for larger companies.
Not sold on either?
Frequently Asked Questions
MailerLite scores higher on our Marketing criteria: 7.1/10 against 6.3/10 for Efficy CRM. The largest gap is in Cost: 5/10 for Efficy CRM and 8/10 for MailerLite.
MailerLite has a free plan; Efficy CRM does not list one.
MailerLite is the better fit for freelancers: we rate it 8/10 for them, against 2/10 for Efficy CRM.
