Dynamic Yield vs Rebuy (2026): Pricing, Features & Verdict
Dynamic Yield is our pick, scoring 6.7/10 against 6.4/10 for Rebuy on our AI Software criteria. Its biggest advantage: higher Support score (8/10 vs 5/10). Only Rebuy has a free plan.
Last updated: November 2026
Dynamic Yield
6.7/10
Dynamic Yield is an enterprise personalization platform owned by Mastercard. It gives e-commerce and digital brands product recommendations, A/B testing, search and triggered messaging.
Rebuy
6.4/10
Rebuy is an AI personalization platform for Shopify stores, covering smart carts, upsells, bundles, post-purchase offers, search, and A/B testing.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.7/10 | 6.4/10 |
| Integration | 8/10 | 8/10 |
| Analytics | 7/10 | 6/10 |
| Customization | 9/10 | 8/10 |
| Ease of Use | 5/10 | 6/10 |
| Support | 8/10 | 5/10 |
| Cost | 2/10 | 5/10 |
| Scalability | 9/10 | 7/10 |
| Security | 8/10 | 5/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | Contact for pricing | $25/mo Checkout & Post-Purchase package (up to 500 orders/mo) |
| Estimated cost for 10 users | Contact for pricing | Free Rebuy Monetize |
| Features | ||
| E-commerce Features | ||
| Email Marketing | Not listed | |
| Segmentation | ||
| A/B Testing | ||
| Landing Pages | Not listed | |
| Webinars | Not listed | |
| TikTok Analytics | Not listed | |
| SMS Marketing | Not listed | |
| Social Media Scheduling | Not listed | |
Dynamic Yield vs Rebuy cost by team size
| Team size | Dynamic Yield | Rebuy |
|---|---|---|
| 1 user | Contact for pricing | FreeRebuy Monetize |
| 5 users | Contact for pricing | FreeRebuy Monetize |
| 10 users | Contact for pricing | FreeRebuy Monetize |
| 25 users | Contact for pricing | FreeRebuy Monetize |
| 50 users | Contact for pricing | FreeRebuy Monetize |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Who Dynamic Yield and Rebuy suit
Rebuy fits small business better than Dynamic Yield.
| Audience | Dynamic Yield | Rebuy |
|---|---|---|
| Small Business | 2/10There is no free tier, no public pricing, and the entry cost is reported at tens of thousands of dollars a year. | 5/10Low-volume stores can start at $25 a month, but costs climb as order volume grows. |
| Marketing Teams | 7/10Marketers get templates, segmentation and testing, though deeper customization needs developer help. | 6/10Ecommerce marketers can run merchandising and A/B tests without code, but it does not cover campaign channels. |
| E-commerce | 9/10Recommendations, product feeds, search and integrations with Shopify, Salesforce Commerce Cloud and Magento are built for online retailers. | 9/10It is built for Shopify merchants who want to raise average order value. |
| Agencies | Not rated | 6/10Shopify agencies such as ATTN deploy it for their DTC clients. |
| Developers | 7/10Developers get extensive Experience APIs, mobile SDKs and client-side scripting for headless setups. | Not rated |
| Enterprise | 9/10Quote-based pricing that starts around 35,000 USD a year and a scalable architecture are aimed at large organizations. | Not rated |
| Mid-Market | 6/10It can work for larger mid-market brands, but several sources say smaller companies struggle to fit the cost into their budgets. | Not rated |
Which One Should You Choose?
Why choose Dynamic Yield
- Higher Support score (8/10 vs 5/10)
- Higher Security score (8/10 vs 5/10)
Why choose Rebuy
- Has a free plan (Dynamic Yield does not)
- Higher Cost score (5/10 vs 2/10)
- Higher Ease of Use score (6/10 vs 5/10)
- Better fit for small business (5/10 vs 2/10)
Pros & Cons
Dynamic Yield
Pros
- Recommendation algorithms and A/B and bandit testing are mature, and its G2 A/B testing score is 9.1.
- Customer success and support are strong, with a G2 quality of support score of 9.1.
- Developers get a wide API surface, including Experience APIs, server-side recommendations, a Profile Anywhere API and mobile SDKs for Kotlin, Swift and React Native.
- It has ready-made integrations with Shopify, Salesforce Commerce Cloud, SAP Hybris, Magento and commercetools.
- Reconnect can send triggered emails natively or through an email provider you already use, such as Emarsys.
Cons
- No pricing is published, and the entry cost is reported at around 35,000 USD a year plus onboarding fees.
- Deeper customization needs HTML, CSS and JavaScript skills.
- Reviewers say implementation can be slow and has to be done page by page.
- It does not include SMS campaigns or social media tools, so many brands still pay for a separate email or SMS platform.
- Some reviewers want more detailed campaign-level reporting.
Rebuy
Pros
- One platform combines cart, upsells, bundles, post-purchase offers, search, and A/B testing that would otherwise need separate apps.
- Packages are sold à la carte from $25 a month, with 10 to 30 percent off when you combine them and another 10 percent off for annual billing.
- It has more than 35 prebuilt integrations, including Klaviyo, Recharge, Yotpo, Okendo, and Gorgias.
- Rebuy offers a 60-day refund window and a positive-ROI guarantee.
- Brand case studies on Rebuy's site report average order value increases of about 10 to 19 percent.
Cons
- It works only on Shopify.
- Costs rise steeply with monthly order volume, and some merchants say the pricing feels like a share of their revenue.
- Checkout extensions and some bundling features require Shopify Plus.
- Some reviewers describe setup as confusing and support as slow or unhelpful.
- Configuration can take 2 to 4 weeks, and some themes need CSS fixes.
Not sold on either?
Frequently Asked Questions
Dynamic Yield scores higher on our AI Software criteria: 6.7/10 against 6.4/10 for Rebuy. The largest gap is in Cost: 2/10 for Dynamic Yield and 5/10 for Rebuy.
Rebuy has a free plan; Dynamic Yield does not list one.
Rebuy is the better fit for small business: we rate it 5/10 for them, against 2/10 for Dynamic Yield.
