Coevera (formerly Pipeliner CRM) vs Sugar Sell: Complete Comparison (2026)
An in-depth comparison of Coevera (formerly Pipeliner CRM) and Sugar Sell to help you choose the right tool for your business.
Last updated: November 2026
Coevera (formerly Pipeliner CRM)
6.7/10
Visual, AI-assisted sales CRM from Pipelinersales, renamed Coevera in April 2026, for mid-sized and larger B2B sales teams that manage pipelines, accounts and forecasts.
Sugar Sell
6.4/10
Sugar Sell is the sales CRM from SugarAI, formerly SugarCRM. It covers pipeline, forecasting, workflow automation and ERP-informed AI selling for mid-sized and larger B2B sales teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.7/10 | 6.4/10 |
| Integration | 7/10 | 7/10 |
| Analytics | 8/10 | 7/10 |
| Customization | 8/10 | 8/10 |
| Ease of Use | 7/10 | 6/10 |
| Support | 6/10 | 6/10 |
| Cost | 4/10 | 4/10 |
| Scalability | 7/10 | 7/10 |
| Security | 7/10 | 7/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | €70/user/mo Business | $68/user/mo Standard+ |
| Estimated cost for 10 users | €1,050/mo Business | Contact for pricing |
| Features | ||
| Built-in Calling | Not listed | |
| Collaboration | ||
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | ||
| Contact Management | ||
| Reporting & Analytics | ||
| Mobile Access | ||
| Marketing Automation | Not listed | |
| Lead Management | Not listed | |
Coevera (formerly Pipeliner CRM) vs Sugar Sell cost by team size
| Team size | Coevera (formerly Pipeliner CRM) | Sugar Sell |
|---|---|---|
| 1 user | €1,050/moBusiness | Contact for pricing |
| 5 users | €1,050/moBusiness | Contact for pricing |
| 10 users | €1,050/moBusiness | Contact for pricing |
| 25 users | €1,750/moBusiness | Contact for pricing |
| 50 users | €3,500/moBusiness | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Coevera (formerly Pipeliner CRM)
- Higher Analytics score (8/10 vs 7/10)
- Higher Ease of Use score (7/10 vs 6/10)
Why choose Sugar Sell
Our data shows no clear advantage over Coevera (formerly Pipeliner CRM).
Pros & Cons
Coevera (formerly Pipeliner CRM)
Pros
- Visual pipeline with Kanban, chart, bubble and map views, which reviewers say non-technical sellers can pick up easily
- Reviewers praise the flexible reporting for tracking pipeline against targets, and higher tiers add scheduled and advanced reports
- No-code Automatizer workflows plus an API, webhooks and an MCP server for AI assistants
- ISO/IEC 27001:2022 certification, GDPR compliance and AWS hosting
- Strong review ratings: about 4.6 out of 5 on G2 from over 460 reviews
Cons
- 15-user minimum on every published plan
- Many features are paid add-ons on Business and Enterprise
- AI usage is metered beyond the monthly credit allowance, so heavy users can pay more than the list price
- Some users report a dated mobile app and frequent updates that disrupt work
- No native marketing automation or support ticketing
Sugar Sell
Pros
- Combines CRM records with ERP order history to produce reorder, cross-sell and churn signals, which suits distributors and manufacturers.
- Workflows, business processes and dashboards are highly configurable without moving to a separate platform.
- Security attestations are documented, including ISO 27001:2022 and SOC 2 Type II, with regional hosting options.
- Support tiers come with published P1 response targets, from 4 business hours down to 1 hour around the clock.
Cons
- A reported 15-user minimum with annual-only billing puts the entry cost above $12,000 a year.
- Email sync on the base plan and the ERP-driven AI in the Precision+ tiers cost extra.
- Cloud deployments throttle API traffic above 20 requests per second and do not allow direct database access.
- Reviewers point to a learning curve and a setup that can take weeks to months with a dedicated admin.
Not sold on either?
Frequently Asked Questions
Coevera (formerly Pipeliner CRM) scores higher on our AI Software criteria: 6.7/10 against 6.4/10 for Sugar Sell. The largest gap is in Analytics: 8/10 for Coevera (formerly Pipeliner CRM) and 7/10 for Sugar Sell.
No, neither Coevera (formerly Pipeliner CRM) nor Sugar Sell lists a free plan.
Related Comparisons
