Coevera (formerly Pipeliner CRM) vs HubSpot Sales Hub Comparison
Compare Coevera (formerly Pipeliner CRM) vs HubSpot Sales Hub features, pricing, and more.
Last updated: November 2026
Coevera (formerly Pipeliner CRM)
6.7/10
Visual, AI-assisted sales CRM from Pipelinersales, renamed Coevera in April 2026, for mid-sized and larger B2B sales teams that manage pipelines, accounts and forecasts.
HubSpot Sales Hub
6.8/10
Sales CRM and engagement software from HubSpot with pipelines, sequences, calling, forecasting and AI agents, aimed at sales teams from small businesses to enterprises.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.7/10 | 6.8/10 |
| Integration | 7/10 | 9/10 |
| Analytics | 8/10 | 7/10 |
| Customization | 8/10 | 6/10 |
| Ease of Use | 7/10 | 8/10 |
| Support | 6/10 | 6/10 |
| Cost | 4/10 | 4/10 |
| Scalability | 7/10 | 7/10 |
| Security | 7/10 | 7/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | €70/user/mo Business | $20/user/mo Starter |
| Estimated cost for 10 users | €1,050/mo Business | $200/mo Starter |
| Features | ||
| Built-in Calling | ||
| Collaboration | ||
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | ||
| Contact Management | ||
| Reporting & Analytics | ||
| Mobile Access | ||
| Lead Management | Not listed | |
Coevera (formerly Pipeliner CRM) vs HubSpot Sales Hub cost by team size
| Team size | Coevera (formerly Pipeliner CRM) | HubSpot Sales Hub |
|---|---|---|
| 1 user | €1,050/moBusiness | FreeFree |
| 5 users | €1,050/moBusiness | $100/moStarter |
| 10 users | €1,050/moBusiness | $200/moStarter |
| 25 users | €1,750/moBusiness | $500/moStarter |
| 50 users | €3,500/moBusiness | $1,000/moStarter |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Coevera (formerly Pipeliner CRM)
- Higher Customization score (8/10 vs 6/10)
- Higher Analytics score (8/10 vs 7/10)
Why choose HubSpot Sales Hub
- Has a free plan (Coevera (formerly Pipeliner CRM) does not)
- Higher Integration score (9/10 vs 7/10)
- Higher Ease of Use score (8/10 vs 7/10)
- Better fit for startups (8/10 vs 2/10)
- Better fit for small business (8/10 vs 3/10)
Pros & Cons
Coevera (formerly Pipeliner CRM)
Pros
- Visual pipeline with Kanban, chart, bubble and map views, which reviewers say non-technical sellers can pick up easily
- Reviewers praise the flexible reporting for tracking pipeline against targets, and higher tiers add scheduled and advanced reports
- No-code Automatizer workflows plus an API, webhooks and an MCP server for AI assistants
- ISO/IEC 27001:2022 certification, GDPR compliance and AWS hosting
- Strong review ratings: about 4.6 out of 5 on G2 from over 460 reviews
Cons
- 15-user minimum on every published plan
- Many features are paid add-ons on Business and Enterprise
- AI usage is metered beyond the monthly credit allowance, so heavy users can pay more than the list price
- Some users report a dated mobile app and frequent updates that disrupt work
- No native marketing automation or support ticketing
HubSpot Sales Hub
Pros
- The free tier for two users and the low-cost Starter edition let small teams try the CRM before committing.
- Built-in calling with a power dialer and voicemail drops includes minutes and phone numbers in every paid edition.
- The HubSpot Marketplace lists more than 2,000 integrations, and Gmail and Outlook extensions let reps work from their inbox.
- It shares one CRM with HubSpot's marketing and service hubs, so data stays unified across departments.
- Professional adds forecasting, conversation intelligence and LinkedIn Sales Navigator sync.
Cons
- Professional and Enterprise carry one-time onboarding fees of $1,500 and $3,500.
- Full workflows and forecasting are reserved for higher tiers, so per-seat costs rise sharply as needs grow.
- Trustpilot reviewers complain about confusing pricing, weak post-sale support and contracts that are hard to exit.
- Some users find workflow setup tedious and say it can require a HubSpot expert.
- Enterprise is offered on annual billing only.
Not sold on either?
Frequently Asked Questions
HubSpot Sales Hub scores higher on our AI Software criteria: 6.8/10 against 6.7/10 for Coevera (formerly Pipeliner CRM). The largest gap is in Customization: 8/10 for Coevera (formerly Pipeliner CRM) and 6/10 for HubSpot Sales Hub.
HubSpot Sales Hub has a free plan; Coevera (formerly Pipeliner CRM) does not list one.
HubSpot Sales Hub is the better fit for startups: we rate it 8/10 for them, against 2/10 for Coevera (formerly Pipeliner CRM).
