Blue Marble Geographics vs Pointly Comparison
Compare Blue Marble Geographics vs Pointly features, pricing, and more.
Last updated: November 2026
Blue Marble Geographics
6.6/10
Blue Marble Geographics makes geospatial software. Its products are Global Mapper for desktop GIS and LiDAR processing, Geographic Calculator for coordinate conversion, and the Avenza Maps offline field app.
Pointly
6.8/10
Pointly is AI software from Berlin that classifies large LiDAR point clouds and extracts vector objects for utilities, railways, mapping agencies and surveyors.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.6/10 | 6.8/10 |
| Integration | 8/10 | 7/10 |
| Security | 5/10 | 8/10 |
| Support | 6/10 | 6/10 |
| Cost | 8/10 | 7/10 |
| Analytics | 7/10 | 5/10 |
| Ease of Use | 6/10 | 6/10 |
| Customization | 7/10 | 8/10 |
| Scalability | 5/10 | 9/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | Contact for pricing | €99/mo Professional S |
| Estimated cost for 10 users | Contact for pricing | Free Free |
| Features | ||
| GIS and Mapping | Not listed | |
| Offline Field App | Not listed | |
| Drone Inspection | ||
| LiDAR Processing | ||
| Power Line Inspection | Not listed | |
| Digital Twin | Not listed | |
Which One Should You Choose?
Why choose Blue Marble Geographics
- Higher Analytics score (7/10 vs 5/10)
- Higher Integration score (8/10 vs 7/10)
Why choose Pointly
- Higher Scalability score (9/10 vs 5/10)
- Higher Security score (8/10 vs 5/10)
- Better fit for utilities (9/10 vs 6/10)
Pros & Cons
Blue Marble Geographics
Pros
- Global Mapper reads and writes more than 300 spatial formats, and none of them need an extra license.
- Lidar classification, cleanup and feature extraction come in a desktop tool that costs far less than enterprise GIS suites.
- The GeoCalc geodetic engine includes more than 12,000 definitions and time-dependent transformations, which suits survey-grade work.
- Since the Avenza merger, field data from the Avenza Maps offline app flows back into Global Mapper for analysis.
Cons
- It is not an asset management or maintenance system. There are no work orders, maintenance scheduling or condition monitoring.
- Licensing has changed recently, and third-party listings show conflicting perpetual and subscription prices.
- Global Mapper is a Windows desktop tool, so collaboration across teams is limited compared with cloud GIS platforms.
Pointly
Pros
- Monthly prices are published, from 99 euros for 500 million points, and there is a free tier for testing
- Pointly Box allows on-premise and air-gapped processing for data-sensitive operators
- It holds ISO 27001 certification, and cloud processing defaults to EU data centers on Azure
- Custom classifiers can be trained on a customer's own class catalog
- There are extensions for Esri ArcGIS and Bentley MicroStation, and it exports in many formats
Cons
- It only covers classification, with no asset management, work orders or maintenance tools
- Vectorization and custom classifier training are quoted per project, not list-price items
- There are few independent user reviews on G2, Capterra or Reddit
- The pricing page has a yearly billing toggle but shows no annual prices
Not sold on either?
Air Inspection Automation (AiA)Our product
Plans DJI drone inspection missions for power line towers from LiDAR scans: it finds the towers, places photo stops, checks clearance, and splits the route into battery flights.
Made by the team behind b stack radar. Shown here because it fits this topic. It is not part of our rankings. How we rank tools
