Bloomreach vs Selzy: Complete Comparison (2026)
An in-depth comparison of Bloomreach and Selzy to help you choose the right tool for your business.
Last updated: November 2026
Bloomreach
6.8/10
Bloomreach is an enterprise commerce marketing platform that unifies customer data, email, SMS, WhatsApp, web personalization, and AI-driven product discovery for large ecommerce brands.
Selzy
6.3/10
Selzy is an email marketing platform for small businesses and beginners, with a drag-and-drop builder, automation, segmentation, A/B testing, and SMS and landing page add-ons.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 6.3/10 |
| Analytics | 8/10 | 5/10 |
| Cost | 2/10 | 8/10 |
| Customization | 9/10 | 6/10 |
| Ease of Use | 5/10 | 8/10 |
| Integration | 8/10 | 4/10 |
| Scalability | 9/10 | 6/10 |
| Security | 9/10 | 5/10 |
| Support | 7/10 | 7/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | Contact for pricing | Contact for pricing |
| Estimated cost for 10 users | Contact for pricing | Contact for pricing |
| Features | ||
| A/B Testing | ||
| Email Marketing | ||
| Segmentation | ||
| SMS Marketing | ||
| E-commerce Features | Not listed | |
| Landing Pages | Not listed | |
Bloomreach vs Selzy cost by team size
| Team size | Bloomreach | Selzy |
|---|---|---|
| 1 user | Contact for pricing | FreeFree |
| 5 users | Contact for pricing | Contact for pricing |
| 10 users | Contact for pricing | Contact for pricing |
| 25 users | Contact for pricing | Contact for pricing |
| 50 users | Contact for pricing | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Bloomreach
- Higher Integration score (8/10 vs 4/10)
- Higher Security score (9/10 vs 5/10)
- Better fit for enterprise (9/10 vs 4/10)
- Better fit for e-commerce (9/10 vs 4/10)
Why choose Selzy
- Has a free plan (Bloomreach does not)
- Higher Cost score (8/10 vs 2/10)
- Higher Ease of Use score (8/10 vs 5/10)
- Better fit for freelancers (8/10 vs 1/10)
- Better fit for small business (9/10 vs 2/10)
Pros & Cons
Bloomreach
Pros
- Combines a real-time CDP with email, SMS, RCS, WhatsApp, and web personalization, so ecommerce teams can run omnichannel campaigns from one customer profile.
- The Loomi AI layer adds predictions for purchase, churn, and returns, plus next-best-action and product recommendations.
- Discovery search and merchandising is strong for catalogs of more than 50,000 SKUs.
- Security credentials are strong: an annual SOC 2 Type II report and ISO 27001, 27017, 27018, 9001, and 22301 certifications.
- G2 rating is around 4.6 out of 5 across more than 700 reviews.
Cons
- No public pricing, and one G2 reviewer reports being pushed to a plan several tiers above the initial quote.
- Engagement implementation reportedly takes three to six months, and professional services add to first-year cost.
- Day-to-day use typically needs dedicated technical or specialist staff.
- Reviewers find the analytics and weblayer less intuitive than simpler tools such as Klaviyo or Nosto.
- No native landing page builder is described on the Engagement product page.
Selzy
Pros
- The Free plan includes automation, forms, and analytics for up to 100 contacts.
- Every plan includes unlimited emails, with pricing based only on contact count.
- Prepaid email packages suit senders with irregular volumes.
- Capterra reviewers praise the drag-and-drop builder and the variety of templates.
- The built-in quality checker reviews spam risk, authentication, and subject lines before sending.
Cons
- Some reviewers mention limited integrations and reporting options.
- Some reviewers say the drag-and-drop editor occasionally misbehaves.
- The Free and Lite plans allow only one user.
- Integrations and dedicated IPs cost extra.
Not sold on either?
Frequently Asked Questions
Bloomreach scores higher on our Marketing criteria: 6.8/10 against 6.3/10 for Selzy. The largest gap is in Cost: 2/10 for Bloomreach and 8/10 for Selzy.
Selzy has a free plan; Bloomreach does not list one.
Selzy is the better fit for freelancers: we rate it 8/10 for them, against 1/10 for Bloomreach.
