Backstop CRM vs Odoo: Complete Comparison (2026)
An in-depth comparison of Backstop CRM and Odoo to help you choose the right tool for your business.
Last updated: November 2026
Backstop CRM
5.5/10
Backstop CRM is a cloud CRM for investment firms that centralizes contacts, relationships, and meeting notes. Its users include hedge funds, private equity firms, pensions, endowments, and family offices.
Odoo
7.2/10
Odoo is an open-source business suite whose CRM app handles leads, pipelines, calling, and reporting for small and mid-sized companies, with ERP modules available alongside it.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.5/10 | 7.2/10 |
| Customization | 6/10 | 9/10 |
| Analytics | 5/10 | 7/10 |
| Integration | 5/10 | 8/10 |
| Support | 7/10 | 5/10 |
| Ease of Use | 6/10 | 5/10 |
| Security | 6/10 | 7/10 |
| Cost | 4/10 | 8/10 |
| Scalability | 6/10 | 7/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | Contact for pricing | €31/user/mo Standard |
| Estimated cost for 10 users | Contact for pricing | Free One App Free |
| Features | ||
| Collaboration | ||
| Contact Management | ||
| Integrations | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Built-in Calling | Not listed | |
| Customer Support Management | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Sales Automation | Not listed | |
Backstop CRM vs Odoo cost by team size
| Team size | Backstop CRM | Odoo |
|---|---|---|
| 1 user | Contact for pricing | FreeOne App Free |
| 5 users | Contact for pricing | FreeOne App Free |
| 10 users | Contact for pricing | FreeOne App Free |
| 25 users | Contact for pricing | FreeOne App Free |
| 50 users | Contact for pricing | FreeOne App Free |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Backstop CRM
- Higher Support score (7/10 vs 5/10)
- Higher Ease of Use score (6/10 vs 5/10)
- Better fit for enterprise (7/10 vs 5/10)
Why choose Odoo
- Has a free plan (Backstop CRM does not)
- Higher Cost score (8/10 vs 4/10)
- Higher Customization score (9/10 vs 6/10)
- Better fit for small business (8/10 vs 5/10)
Pros & Cons
Backstop CRM
Pros
- Built for investment firms, with record types such as vehicles, opportunities, and due diligence notes
- The Outlook plug-in saves emails, attachments, and meeting notes to Backstop on web and desktop, PC and Mac
- Reviewers on Capterra and Software Advice rate it about 4.3 out of 5 overall and 4.4 for customer support
- Reviewers say Excel add-ins let them pull data out and build detailed reports
Cons
- Reviewers describe the interface as dated
- The mobile app and mobile responsiveness get poor reviews
- Some reviewers find the reporting features complicated
- Pricing is not published and must be quoted by sales
- There is no marketing automation or built-in calling of the kind general-purpose CRMs offer
Odoo
Pros
- The free plan gives unlimited users on a single app, so a team can run the CRM at no license cost.
- CRM data flows natively into Odoo's Sales, Inventory, Invoicing, and Email Marketing apps, so quotes and stock checks happen without third-party connectors.
- Lead tools go beyond the basics, with predictive scoring, quota-based assignment, deduplication, and enrichment.
- It is open source and highly customizable through Studio, the API, or self-hosting.
Cons
- Reviewers often describe the interface and workflows as complex for new users.
- Setup usually needs internal staff or a paid implementation partner.
- Some users report slow performance with large datasets.
- Opinions on support and documentation quality are mixed, and paid support is email-only on weekdays.
Not sold on either?
Frequently Asked Questions
Odoo scores higher on our CRM criteria: 7.2/10 against 5.5/10 for Backstop CRM. The largest gap is in Cost: 4/10 for Backstop CRM and 8/10 for Odoo.
Odoo has a free plan; Backstop CRM does not list one.
Odoo is the better fit for small business: we rate it 8/10 for them, against 5/10 for Backstop CRM.
