Attio vs Outreach: Complete Comparison (2026)
An in-depth comparison of Attio and Outreach to help you choose the right tool for your business.
Last updated: November 2026
Attio
6.9/10
Attio is an AI-native CRM with a flexible custom data model, email and calendar sync, and workflows, aimed at startups and relationship-driven sales teams.
Outreach
6.5/10
Outreach is an AI-driven sales execution platform that combines multichannel sequences, conversation intelligence, deal management and forecasting for mid-market and enterprise sales teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.5/10 |
| Analytics | 6/10 | 8/10 |
| Cost | 6/10 | 3/10 |
| Customization | 9/10 | 7/10 |
| Ease of Use | 8/10 | 6/10 |
| Integration | 6/10 | 8/10 |
| Scalability | 6/10 | 9/10 |
| Security | 7/10 | 7/10 |
| Support | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | €39/user/mo Plus | Contact for pricing |
| Estimated cost for 10 users | €390/mo Plus | Contact for pricing |
| Features | ||
| Collaboration | ||
| Lead Management | ||
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | ||
| Contact Management | ||
| Reporting & Analytics | ||
| Mobile Access | ||
| Built-in Calling | Not listed | |
Attio vs Outreach cost by team size
| Team size | Attio | Outreach |
|---|---|---|
| 1 user | FreeFree | Contact for pricing |
| 5 users | €195/moPlus | Contact for pricing |
| 10 users | €390/moPlus | Contact for pricing |
| 25 users | €2,325/moPro | Contact for pricing |
| 50 users | €4,650/moPro | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Attio
- Has a free plan (Outreach does not)
- Higher Cost score (6/10 vs 3/10)
- Higher Customization score (9/10 vs 7/10)
- Better fit for small business (8/10 vs 3/10)
- Better fit for startups (9/10 vs 4/10)
Why choose Outreach
- Higher Scalability score (9/10 vs 6/10)
- Higher Analytics score (8/10 vs 6/10)
- Better fit for enterprise (9/10 vs 4/10)
- Better fit for mid-market (8/10 vs 6/10)
Pros & Cons
Attio
Pros
- The custom objects and attributes let teams model non-standard processes such as fundraising or partnerships.
- Email and calendar sync builds and enriches contact and company records automatically.
- A Free plan for up to 3 seats and transparent per-seat pricing make it easy to start.
- Pro call intelligence records Zoom, Meet and Teams calls and fills fields from transcripts.
- Developers get API access on every plan, plus webhooks, an App SDK and an MCP server.
Cons
- The native integration catalog is smaller than HubSpot's or Salesforce's.
- Mailbox sending caps make it unsuitable for high-volume outbound SDR teams.
- Plus stops at 10 seats, so the 11th seat forces an upgrade to Pro.
- AI features and workflows draw on credit pools that can run out.
- Reviews say the mobile app has fewer features than the web version, and some report inconsistent support.
Outreach
Pros
- Covers prospecting sequences, dialing, conversation intelligence, deal management and forecasting in one platform, which can replace several point tools.
- Per-user licensing with no platform fee, and support is included on all tiers according to the vendor.
- Higher tiers raise API limits up to 1,000,000 calls and allow up to 20 custom objects, which leaves room for large and complex deployments.
- Connects to Salesforce, HubSpot, LinkedIn Sales Navigator, ZoomInfo, Slack and the major video meeting tools.
- Capterra reviewers are largely positive, with a reported sentiment split of about 90% positive.
Cons
- No public pricing, so every quote requires a sales conversation.
- Vendr reports that add-ons can raise contract value by 20 to 40%, and that adding seats mid-term can bring higher per-seat rates.
- Typical contracts are annual with 5 to 10 seat minimums and auto-renewal, which reduces flexibility for small teams.
- Capterra reviewers repeatedly mention technical glitches and errors.
- It is not a standalone CRM, so a separate system of record is still needed.
Not sold on either?
Frequently Asked Questions
Attio scores higher on our AI Software criteria: 6.9/10 against 6.5/10 for Outreach. The largest gap is in Cost: 6/10 for Attio and 3/10 for Outreach.
Attio has a free plan; Outreach does not list one.
Outreach is the better fit for enterprise: we rate it 9/10 for them, against 4/10 for Attio.
