AfterShip SMS vs Odoo Comparison
Compare AfterShip SMS vs Odoo features, pricing, and more.
Last updated: November 2026
AfterShip SMS
5.9/10
AfterShip SMS sends SMS and email marketing to Shopify merchants, with automations, popups, segmentation and messages linked to order tracking.
Odoo
7.2/10
Odoo is an open-source business suite whose CRM app handles leads, pipelines, calling, and reporting for small and mid-sized companies, with ERP modules available alongside it.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.9/10 | 7.2/10 |
| Analytics | 5/10 | 7/10 |
| Cost | 7/10 | 8/10 |
| Customization | 6/10 | 9/10 |
| Ease of Use | 7/10 | 5/10 |
| Integration | 6/10 | 8/10 |
| Scalability | 5/10 | 7/10 |
| Security | 5/10 | 7/10 |
| Support | 4/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $11/mo Essentials | €31/user/mo Standard |
| Estimated cost for 10 users | Free Free | Free One App Free |
| Features | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
AfterShip SMS vs Odoo cost by team size
| Team size | AfterShip SMS | Odoo |
|---|---|---|
| 1 user | FreeFree | FreeOne App Free |
| 5 users | FreeFree | FreeOne App Free |
| 10 users | FreeFree | FreeOne App Free |
| 25 users | FreeFree | FreeOne App Free |
| 50 users | FreeFree | FreeOne App Free |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose AfterShip SMS
- Higher Ease of Use score (7/10 vs 5/10)
- Better fit for e-commerce (9/10 vs 6/10)
Why choose Odoo
- Higher Customization score (9/10 vs 6/10)
- Higher Analytics score (7/10 vs 5/10)
- Better fit for mid-market (8/10 vs 5/10)
- Better fit for enterprise (5/10 vs 3/10)
Pros & Cons
AfterShip SMS
Pros
- Combines SMS, email, popups and cart recovery in one Shopify app, so small stores need fewer separate tools
- There is a free plan, and Essentials costs $11 a month, which makes it cheap to start
- Rated 4.8 from more than 2,300 Shopify reviews, and many reviewers praise how easy the features are to use
- Includes transactional SMS for order confirmations and tracking, drawing on AfterShip's shipment tracking
Cons
- Low-star reviewers in 2025 and 2026 report sending suspensions over bounce or spam thresholds, sometimes during busy seasons
- Reviewers describe billing disputes, unwanted plan upgrades and refused refunds
- Some users found support slow or limited to bot replies
- Unused communication credits expire and cannot be extended, according to a 2025 reviewer
- A business email domain is required, so Gmail addresses are not accepted
Odoo
Pros
- The free plan gives unlimited users on a single app, so a team can run the CRM at no license cost.
- CRM data flows natively into Odoo's Sales, Inventory, Invoicing, and Email Marketing apps, so quotes and stock checks happen without third-party connectors.
- Lead tools go beyond the basics, with predictive scoring, quota-based assignment, deduplication, and enrichment.
- It is open source and highly customizable through Studio, the API, or self-hosting.
Cons
- Reviewers often describe the interface and workflows as complex for new users.
- Setup usually needs internal staff or a paid implementation partner.
- Some users report slow performance with large datasets.
- Opinions on support and documentation quality are mixed, and paid support is email-only on weekdays.
Not sold on either?
Frequently Asked Questions
Odoo scores higher on our Marketing criteria: 7.2/10 against 5.9/10 for AfterShip SMS. The largest gap is in Customization: 6/10 for AfterShip SMS and 9/10 for Odoo.
Yes, both AfterShip SMS and Odoo have a free plan.
AfterShip SMS is the better fit for e-commerce: we rate it 9/10 for them, against 6/10 for Odoo.
