Particular Audience

Particular Audience is a Sydney-founded retail technology company. Its Unified Decision Engine uses AI to rank a store's search results, product recommendations, personalized merchandising, pricing and promotions, and sponsored retail media placements together. The product is grouped into four areas. Discovery covers AI search, visual search, recommendations and generated category pages. Retail Media covers sponsored products and listings, rich media, shoppable video and a promotion hub. Price and Promo covers price affirmation, price beat and trade media. A platform layer adds agentic commerce through MCP and developer tools. These sit under two operating systems, DiscoveryOS and RevenueOS. The platform is modular: a retailer can start with one component, such as search or basket building, test it against a holdout group, and add more later. It suits mid-size and large retailers and grocers that want to earn ad revenue from their own sites, and the named customers include Target, Hy-Vee, The Warehouse Group, Mitre 10, Petbarn and Hamleys. It can be deployed as a Shopify app, through a tag added to an existing site, headless through APIs, or connected to an existing ad stack. Components are licensed separately, and no prices are published, so buyers need to contact sales for a quote. The main drawbacks are this lack of transparency and the scarcity of independent user reviews. Buyers have little outside evidence to go on beyond the vendor's own case-study figures, which the vendor itself calls directional.