IFTTT

IFTTT (If This Then That) lets users build Applets. Each Applet waits for a trigger in one service, such as a new email, a smart-home sensor event or a webhook, and then runs actions in other services. The catalogue has more than 1,000 services and is strongest in consumer IoT and smart-home devices such as Ring, Nest, Philips Hue and SmartThings. Recent releases add AI steps inside Applets: an AI Agent, a Summarizer and a Translator. You can also describe an automation in plain language and have IFTTT build the Applet. The IFTTT.ai MCP server lets assistants such as Claude, ChatGPT and Cursor run your Applets. In late October 2026 IFTTT moved to credit-based pricing. Every plan includes unlimited Applets. The tiers differ by monthly credits and polling speed: Free has 1,000 credits with hourly polling, Starter costs $2.09 per month for 5,000 credits, Pro costs $5.49 for 20,000 credits, and Pro+ costs $13.99 for 100,000 credits. Annual billing saves about 30 percent. Applet runs and AI features draw from the same credit pool, and Applets pause when credits run out. Brands can also publish their own service on IFTTT through the Service API. IFTTT suits freelancers, very small businesses and device makers who want simple, low-cost automations. Its main limitation is business depth. Independent reviewers report limited branching and data transformation, no shared team workspaces, no self-hosting, and polling delays that make time-sensitive workflows unreliable.