Instapage Pricing
Every Instapage plan with its monthly and annual price, what it costs for common team sizes, and a calculator to estimate your own monthly cost before you buy.
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Plans and prices
| Plan | Monthly billing | Annual billing (per month) | Per user or flat | Users | Free tier |
|---|---|---|---|---|---|
| Create | $99/mo | $79/mo | Flat | Up to 10 users | No |
| Optimize | $199/mo | $159/mo | Flat | No limit listed | No |
| Optimize (50,000 visitors) | $299/mo | $239/mo | Flat | No limit listed | No |
| Convert | Contact sales | Contact sales | — | No limit listed | No |
Prices last updated November 2026.
What Instapage costs by team size
| Team size | 1 user | 5 users | 10 users | 25 users | 50 users |
|---|---|---|---|---|---|
| Monthly cost | $99/moCreate | $99/moCreate | $99/moCreate | $199/moOptimize | $199/moOptimize |
The plan that fits each team size, billed monthly, before add-ons and usage charges.
Instapage Pricing Calculator
Estimate your team's real monthly and annual cost based on seats, billing cycle, and add-ons.
Cost breakdown
Estimated from the vendor's published prices, last updated November 2026. Actual costs may vary based on negotiated contracts. How we collect prices
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Instapage pricing FAQs
Both are listed only under Convert, the custom-priced enterprise plan, which requires contacting sales.
Instapage says annual billing saves up to 20 percent. For example, Create drops from 99 to 79 USD a month.
No, Instapage does not list a free plan. Its cheapest paid plan is Create, at $99/mo billed monthly.
Instapage lists 4 plans. The cheapest paid plan is Create, at $99/mo billed monthly.
Instapage costs about $99/mo for 10 users on its Create plan, billed monthly, before add-ons and usage charges.
No. Every Instapage paid plan with a listed price is a flat monthly price, whatever the team size.
Up to 20%. The Create plan costs $79/mo billed annually, against $99/mo billed monthly.