Salesforce Financial Services Cloud vs SAP Sales Cloud: Complete Comparison (2026)
An in-depth comparison of Salesforce Financial Services Cloud and SAP Sales Cloud to help you choose the right tool for your business.
Last updated: November 2026
Salesforce Financial Services Cloud
6.7/10
Industry-specific CRM on the Salesforce platform for banks, wealth managers, insurers, and lenders, with financial data models, compliance tooling, and Agentforce AI.
SAP Sales Cloud
6/10
An enterprise CRM from SAP for managing leads, opportunities, forecasting and field sales, with AI help and native integration with SAP S/4HANA.
Feature-by-Feature Comparison
| Feature | S Salesforce Financial Services Cloud | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.7/10 | 6/10 |
| Integration | 9/10 | 8/10 |
| Analytics | 7/10 | 7/10 |
| Customization | 9/10 | 7/10 |
| Ease of Use | 4/10 | 4/10 |
| Support | 7/10 | 6/10 |
| Cost | 2/10 | 2/10 |
| Scalability | 9/10 | 9/10 |
| Security | 9/10 | 8/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $325/user/mo Sales Core | $134/user/mo SAP Sales Cloud Version 2 |
| Estimated cost for 10 users | Contact for pricing | $1,340/mo SAP Sales Cloud Version 2 |
| Features | ||
| Customer Support Management | Not listed | |
| Lead Management | ||
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | ||
| Contact Management | ||
| Reporting & Analytics | ||
| Collaboration | Not listed | |
| Mobile Access | Not listed | |
Salesforce Financial Services Cloud vs SAP Sales Cloud cost by team size
| Team size | Salesforce Financial Services Cloud | SAP Sales Cloud |
|---|---|---|
| 1 user | Contact for pricing | $134/moSAP Sales Cloud Version 2 |
| 5 users | Contact for pricing | $670/moSAP Sales Cloud Version 2 |
| 10 users | Contact for pricing | $1,340/moSAP Sales Cloud Version 2 |
| 25 users | Contact for pricing | $3,350/moSAP Sales Cloud Version 2 |
| 50 users | Contact for pricing | $6,700/moSAP Sales Cloud Version 2 |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
SWhy choose Salesforce Financial Services Cloud
- Higher Customization score (9/10 vs 7/10)
- Higher Integration score (9/10 vs 8/10)
Why choose SAP Sales Cloud
Our data shows no clear advantage over Salesforce Financial Services Cloud.
Pros & Cons
SSalesforce Financial Services Cloud
Pros
- Prebuilt objects for households, financial accounts, and relationships mean firms do not have to model them from scratch.
- No-code Flow automation is strong. One admin reports running over 400 Flows.
- Compliance support includes KYC capture, field change tracking, and Shield audit trails.
- Every license includes Premier Success, with 24/7 support.
- MuleSoft templates and AppExchange connect it to core banking and custodial systems.
Cons
- Entry price is $325 per user per month on annual billing, and add-ons such as Digital Insurance cost $180,000 per year.
- Reviewers report a steep learning curve and complex setup, and Agentforce implementations can take months with partner help.
- Users complain the interface feels cluttered and that finding contacts and roles takes too many clicks.
- Reviewers say reporting can feel restrictive for advisors and that some integrations feel rigid.
- Reviewers note that licensing is inflexible and that automation does not reduce seat counts.
SAP Sales Cloud
Pros
- Native S/4HANA integration lets sellers see order, payment and service history alongside their deals.
- AI forecasting and guided selling are built in, with Joule extending the AI features.
- It scales to very large sales organizations and includes territory management and field sales tools.
- Reviewers praise its detailed reporting for both internal use and customer presentations.
Cons
- List prices are not published on SAP's site, and the reported list price of about 134 dollars per user per month is high.
- Implementation typically needs partners and can cost 40,000 to 150,000 dollars or more in year one.
- Reviewers report a steep learning curve and an interface that feels dated or needs too many clicks.
- One reviewer says the mobile app lacks parity with desktop features.
Not sold on either?
Frequently Asked Questions
Salesforce Financial Services Cloud scores higher on our AI Software criteria: 6.7/10 against 6/10 for SAP Sales Cloud. The largest gap is in Customization: 9/10 for Salesforce Financial Services Cloud and 7/10 for SAP Sales Cloud.
No, neither Salesforce Financial Services Cloud nor SAP Sales Cloud lists a free plan.
