Ortto vs Sellsy: Complete Comparison (2026)
An in-depth comparison of Ortto and Sellsy to help you choose the right tool for your business.
Last updated: November 2026
Ortto
6.7/10
Ortto is a marketing automation platform with a built-in customer data platform for journeys, email, SMS, push, analytics and support, aimed at growing B2B and B2C companies.
Sellsy
5.8/10
French all-in-one CRM and lead-to-cash suite that combines sales pipelines, quotes with e-signature, invoicing, e-invoicing, marketing, and cash management for SMEs.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.7/10 | 5.8/10 |
| Customization | 6/10 | 6/10 |
| Analytics | 6/10 | 6/10 |
| Integration | 8/10 | 6/10 |
| Support | 7/10 | 7/10 |
| Ease of Use | 8/10 | 5/10 |
| Security | 8/10 | 7/10 |
| Cost | 4/10 | 5/10 |
| Scalability | 7/10 | 5/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | Contact for pricing | €35/user/mo Sales Standard |
| Estimated cost for 10 users | Contact for pricing | €350/mo Sales Standard |
| Features | ||
| Collaboration | Not listed | |
| Contact Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Ortto vs Sellsy cost by team size
| Team size | Ortto | Sellsy |
|---|---|---|
| 1 user | Contact for pricing | €35/moSales Standard |
| 5 users | Contact for pricing | €175/moSales Standard |
| 10 users | Contact for pricing | €350/moSales Standard |
| 25 users | Contact for pricing | €875/moSales Standard |
| 50 users | Contact for pricing | €1,750/moSales Standard |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Ortto
- Higher Ease of Use score (8/10 vs 5/10)
- Higher Integration score (8/10 vs 6/10)
- Better fit for marketing teams (9/10 vs 5/10)
- Better fit for enterprise (6/10 vs 3/10)
Why choose Sellsy
- Higher Cost score (5/10 vs 4/10)
- Better fit for small business (8/10 vs 5/10)
- Better fit for freelancers (4/10 vs 2/10)
Pros & Cons
Ortto
Pros
- A built-in customer data platform feeds journeys, so SaaS teams can trigger campaigns from product data without buying a separate CDP.
- One platform covers email, SMS, push, in-app messaging, forms and live chat.
- Strong security and compliance: SSO, audit logs, ISO 27001, SOC 2, HIPAA, and a choice of EU, US or Australian data hosting.
- G2 reviewers often praise responsive support and the efficiency of data integrations.
Cons
- Price rises quickly with contact count, and reviewers say smaller businesses struggle to justify it.
- Landing pages, transactional messaging and webhooks require the Professional plan or higher.
- Reviewers say custom dashboards and attribution reporting are less flexible than they need.
- SMS costs extra on top of the subscription, through phone number rental and credit blocks.
Sellsy
Pros
- Quotes convert to invoices without retyping, and quotes can be signed electronically in the same tool.
- Approved French e-invoicing platform included on every plan, ahead of France's e-invoicing reform.
- Data hosted in France, ISO 27001 certified, GDPR compliant, with daily backups.
- French-language chat support on every plan from an in-house team, plus phone support on higher tiers.
- More than 100 marketplace apps, including French accounting software and bank sync with Qonto.
Cons
- 12-month commitment even on monthly billing, and a 2-user minimum on the bundle.
- Reviewers say the interface is busy and takes about a week to learn.
- Cash management and advanced marketing tiers cost extra on top of per-user licences.
- Built around French accounting rules, so it fits non-French companies less well.
- Users report pricing changes, some invoicing glitches and duplicate contacts from Google sync.
Not sold on either?
Frequently Asked Questions
Ortto scores higher on our CRM criteria: 6.7/10 against 5.8/10 for Sellsy. The largest gap is in Ease of Use: 8/10 for Ortto and 5/10 for Sellsy.
No, neither Ortto nor Sellsy lists a free plan.
Ortto is the better fit for marketing teams: we rate it 9/10 for them, against 5/10 for Sellsy.
