Optimove vs Sellsy: Complete Comparison (2026)
An in-depth comparison of Optimove and Sellsy to help you choose the right tool for your business.
Last updated: November 2026
Optimove
6.9/10
Optimove is an AI-driven CRM marketing platform for consumer brands, built on a customer data platform and offering multichannel journey orchestration, segmentation and personalization.
Sellsy
5.8/10
French all-in-one CRM and lead-to-cash suite that combines sales pipelines, quotes with e-signature, invoicing, e-invoicing, marketing, and cash management for SMEs.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 5.8/10 |
| Analytics | 8/10 | 6/10 |
| Cost | 3/10 | 5/10 |
| Customization | 8/10 | 6/10 |
| Ease of Use | 6/10 | 5/10 |
| Integration | 8/10 | 6/10 |
| Scalability | 9/10 | 5/10 |
| Security | 8/10 | 7/10 |
| Support | 8/10 | 7/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | Contact for pricing | €35/user/mo Sales Standard |
| Estimated cost for 10 users | Contact for pricing | €350/mo Sales Standard |
| Features | ||
| Collaboration | Not listed | |
| Contact Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| SMS Marketing | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Optimove vs Sellsy cost by team size
| Team size | Optimove | Sellsy |
|---|---|---|
| 1 user | Contact for pricing | €35/moSales Standard |
| 5 users | Contact for pricing | €175/moSales Standard |
| 10 users | Contact for pricing | €350/moSales Standard |
| 25 users | Contact for pricing | €875/moSales Standard |
| 50 users | Contact for pricing | €1,750/moSales Standard |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Optimove
- Higher Scalability score (9/10 vs 5/10)
- Higher Analytics score (8/10 vs 6/10)
- Better fit for enterprise (9/10 vs 3/10)
- Better fit for marketing teams (9/10 vs 5/10)
Why choose Sellsy
- Higher Cost score (5/10 vs 3/10)
- Better fit for small business (8/10 vs 2/10)
- Better fit for freelancers (4/10 vs 1/10)
Pros & Cons
Optimove
Pros
- Native delivery across email, SMS, WhatsApp, mobile push, in-app and web channels, with audience sync to major ad networks.
- Every client gets a dedicated, industry-specialized customer success manager plus 24/7 technical support, and reviewers praise the support team.
- More than 150 out-of-the-box connectors plus APIs and ETL for data warehouses and e-commerce systems.
- Holds ISO 27001 and SOC 2 Type II, with encryption at rest and in transit and PII masking.
- A proven track record in iGaming and retail, where Kaizen Gaming scaled to more than 400 recurring plans.
Cons
- No public pricing or free trial, so buyers have to book a demo to get a quote.
- G2 reviewers often cite a steep learning curve and a complicated interface.
- Reviewers describe the initial setup and some integrations as complex and time-consuming.
- Some reviewers report slow performance, including a reporting area that loads slowly.
- Reporting is snapshot-based rather than fully flexible business intelligence.
Sellsy
Pros
- Quotes convert to invoices without retyping, and quotes can be signed electronically in the same tool.
- Approved French e-invoicing platform included on every plan, ahead of France's e-invoicing reform.
- Data hosted in France, ISO 27001 certified, GDPR compliant, with daily backups.
- French-language chat support on every plan from an in-house team, plus phone support on higher tiers.
- More than 100 marketplace apps, including French accounting software and bank sync with Qonto.
Cons
- 12-month commitment even on monthly billing, and a 2-user minimum on the bundle.
- Reviewers say the interface is busy and takes about a week to learn.
- Cash management and advanced marketing tiers cost extra on top of per-user licences.
- Built around French accounting rules, so it fits non-French companies less well.
- Users report pricing changes, some invoicing glitches and duplicate contacts from Google sync.
Not sold on either?
Frequently Asked Questions
Optimove scores higher on our CRM criteria: 6.9/10 against 5.8/10 for Sellsy. The largest gap is in Scalability: 9/10 for Optimove and 5/10 for Sellsy.
No, neither Optimove nor Sellsy lists a free plan.
Optimove is the better fit for enterprise: we rate it 9/10 for them, against 3/10 for Sellsy.
